HqO Launches CRE’s First System of Record for Customer Experience
HqO, a leading real estate experience platform, has introduced the industry’s first system of record focused on customer experience in commercial real estate (CRE). This platform integrates asset management, tenant lifecycle, and building operations into one seamless system. The goal: to boost tenant loyalty, improve operational efficiency, and prepare CRE portfolios for AI-driven insights.
Property owners and operators often juggle multiple disconnected systems to manage tenants and building operations. HqO’s new platform addresses this by providing a centralized hub that captures tenant engagement, operator performance, and investor value creation. It acts like a purpose-built CRM for CRE, consolidating data and workflows to streamline property management and enhance decision-making.
Why This Matters for CRE Professionals
Artificial intelligence promises big benefits for CRE, but fragmented data and siloed tools have slowed adoption. HqO’s platform tackles this challenge by unifying data from building operations and tenant experiences. This foundation allows for automation today and sets the stage for AI-powered applications such as lease renewal forecasting, smarter operational planning, and benchmarking across properties and regions.
In an industry where simplifying technology stacks is essential, this platform supports three key workflows that bring property, asset, and experience teams together:
Asset Management
- Centralizes building, vendor, tenant, user, and transaction data
- Provides real-time insights into asset performance and customer health
- Enables smarter capital planning and improved reporting
- Aligns stakeholders with a unified view of portfolio health
Tenant Lifecycle
- Digitizes tenant onboarding and access provisioning
- Manages amenity usage, events, and communications
- Delivers personalized, hospitality-driven experiences
- Strengthens tenant satisfaction and retention
Building Operations
- Connects access control, visitor management, work orders, and resource booking
- Centralizes operational data and tools in one platform
- Streamlines service delivery to save time and improve consistency
- Supports a hospitality-focused approach to property management
This platform launch marks a shift from fragmented tools and manual processes to an integrated, intelligence-ready system. Alongside the platform, HqO introduces the REX Framework—its deployment methodology linking tenant experience to financial outcomes. This framework helps organizations focus on key performance indicators such as net operating income (NOI), capital expenditure ROI, tenant satisfaction, retention, and operational efficiency.
Industry Perspective
Leading CRE operators are moving beyond traditional property management toward experience-led operations. This approach treats every tenant interaction as intentional and important, with technology supporting a seamless journey. The platform allows customization to reflect the unique needs of each property, enabling scalable and elevated tenant experiences.
As cities face rising vacancies and changing tenant demands, tools like HqO’s platform are vital for landlords aiming to stay competitive and responsive. The platform is developed in partnership with institutions like MIT and aligns with future-focused initiatives such as the Quantum City vision.
Forward-thinking real estate leaders are already adopting HqO’s Spring 2025 release to transform portfolio operations. To learn more, visit HqO’s product release page.
About HqO
HqO powers over 400 million square feet across 1,500 properties in 32 countries with its Real Estate Experience (REX) Platform. The platform offers a dynamic suite of applications designed to maximize tenant and employee acquisition, retention, and engagement. Organizations worldwide rely on HqO to improve operational excellence and drive measurable value in their real estate portfolios.
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