AI in Real Estate Market Projected to Grow 34% in 2026
The global market for AI applications in real estate will reach $404.9 billion in 2026, up from $301.58 billion in 2025, according to the AI in Real Estate Market 2026 report by Research and Markets. The 34.3% annual growth reflects increasing adoption of AI tools across agencies, developers, and construction firms.
Michele Campagnoni, CEO of proptech company Hubique, said the technology works best when it removes routine work from agents' schedules rather than replacing them. "A real estate agent can spend hours entering data, emailing, or contacting potential clients," he said. "With artificial intelligence, many of these tasks become automatic, allowing more time for consulting and interacting with people."
Tools for Developers and Agencies
Hubique built RealHub, a platform combining sales pipeline, CRM, construction management, marketing automation, and financial controls in one workspace. The system flags financial deviations and performance issues in real time, eliminating the need to manually rebuild complex reports.
For real estate agencies, the company updated its Hub Agency app to handle property valuation, home staging, floor plan creation, and listing optimization. An AI agent can send personalized follow-up messages to clients, suggest comparable properties, and generate portal-ready listings in seconds.
"These aren't simple chatbots," Campagnoni said. "They're actual agents that can make decisions, interact with company systems, and manage workflows."
Automating Client Qualification
Hubique also developed a platform for small and medium-sized enterprises to build custom AI agents for customer relationship management. One application handles incoming requests by automatically qualifying contacts, answering common questions around the clock, and routing high-value opportunities to sales teams.
The result is agents working more efficiently, not harder. "AI is an efficiency multiplier," Campagnoni said. "It reduces operational time and increases the value of human labor."
For more on how AI automates workflows in business, see AI Agents & Automation. For sector-specific applications, explore AI for Real Estate & Construction.
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