Humanz+ brings results-driven creator marketing to the AI age
Humanz has launched Humanz+, an AI-native infrastructure that connects the entire creator marketing lifecycle in one place. Brands and creators can now research, brief, produce, and scale winning ads across paid social without hopping between tools. With 75% of brands and 86% of creators using or planning to use AI, the shift is here-Humanz+ closes the gaps that cost time, insights, and performance.
The promise is simple: one system, shared data, continuous improvement. Insights from discovery and content feed back into targeting, creative, and spend decisions-so every campaign gets smarter.
Why this matters for marketing teams
Most influencer programs still rely on separate tools for research, creative, and analytics. That creates bottlenecks, lost context, and guesswork. Humanz+ replaces the patchwork with a single operating model that automates audience research, creator engagement, content production, performance optimization, and monetization-end to end.
The result: tighter briefs, faster production cycles, and measurable lift in ROAS through continuous testing and feedback loops.
Partnership Ads that scale what works
Humanz+ helps advertisers produce, test, and scale authentic, high-performing video ads through Partnership Ads on major platforms. By pairing creator content with Humanz's performance insights, partners report a 20-30% uplift in results within the first two months, including improved ROAS.
- Run creator-linked paid across Meta Partnership Ads
- Boost creator posts with TikTok Spark Ads
YouTube Partnership Ads are supported as well, extending reach across the big three without retooling your workflow.
What you get inside Humanz+
- Campaign Research: Analyzes past performance to identify audiences, creative angles, and budget allocations that are most likely to win next.
- Campaign Briefing: Generates optimized briefs in minutes-cutting a typical 1-2 hour task to roughly 10 minutes.
- Creative Ideation and Scripting: Surfaces on-trend concepts and scripts using competitor activity, social sentiment, and product reviews.
- Creator Discovery and Engagement: Finds the right creators based on fit, historic performance, and engagement-then automates negotiation and contracting.
- AI-Powered Monetization: Optimizes content, media mix, and even landing pages across platforms to maximize conversions, ROI, and sales.
Leadership perspective
"The creator economy moves at unprecedented speed. Brands need infrastructure that can match that reality. Humanz+ isn't about making the old way faster; it's about building an entirely new operating system for how brands and creators collaborate, create, and grow together," said Liran Liberman, CEO at Humanz.
"Most tools only tackle one piece of the influencer marketing puzzle. With Humanz+ every step of the campaign cycle is handled. From brief to execution to optimization, with AI guiding you through and improving results at every step."
Early results and momentum
A global beauty brand used Humanz+ to launch a product in the US and hit a $1M run rate within six months. That performance helped the team secure an additional $3M in investment to scale their program on the platform. Multiple beta users have shifted their strategy to run entirely on Humanz+.
To strengthen paid-social execution, Humanz acquired Bambassadors and integrated that expertise into Humanz+. The company also raised $15M to accelerate development and adoption. "Brands can now launch and run creator campaigns with the same efficiency, precision and measurability they expect from their paid media in the AI era, and that changes everything," said Oded Farkash, CEO of Bambassadors.
How to pilot Humanz+ in 30-60 days
- Define the test: Pick one flagship product and 1-2 markets. Set guardrails and KPIs (ROAS, CAC, content velocity, cost per add-to-cart).
- Wire the workflow: Connect ad accounts, pixels/SDK, GA4, and product feed. Import past campaigns to seed the research layer. Lock brand guidelines.
- Spin up creative: Generate 6-10 concepts and scripts. Produce short-form variants. Whitelist usage so top posts can be amplified as Partnership Ads.
- Select creators: Test 20-50 creators across tiers. Prioritize fit and historical efficiency. Route the top 10 posts into paid with rapid A/B hooks and formats.
- Optimize weekly: Shift budget to lowest CAC and strongest LTV indicators. Refresh creatives based on first-party and platform signals. Keep a running whitelist.
- Governance: Standardize disclosures, brand safety filters, usage rights, and contracting inside the platform.
Availability
Humanz+ is in private beta with dozens of customers and is expected to be broadly available in Q2 2026.
For marketing teams building an AI-native engine
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