Ifeanyi Abraham: Performance PR, AI Infrastructure, and Communities That Convert
From Lagos to Dubai, Ifeanyi Abraham has become a defining figure in Africa's media, technology, and communications space. A strategist, writer, and community builder, he operates where storytelling meets innovation and AI. His work blends creativity with data, and it shows up in results: measurable growth, market trust, and communities that drive outcomes.
Where Performance PR Began
At IrokoTV in 2011, he helped take African content to global audiences. At Konga, he tied PR to sales by embedding Google pixels into press articles to track conversions from each placement.
The insight was simple: PR is a growth function. Platforms like Linda Ikeji's Blog and Nairaland converted well when content matched their tone and cadence. Visibility is vanity if it doesn't move the numbers.
Influencer Marketing Before It Went Mainstream
Between 2012 and 2017, he consulted for agencies like Bytesize, Insight, and Wild Fusion across banks, telcos, and FMCGs. Hashtags trended for about ₦250,000 each, five to ten a week.
That pace was a lab for community psychology. He later advised Rocket Internet companies like Jumia, supported the CBN's BVN rollout, and contributed to INEC communications-work focused on selling trust in digital systems, not just products.
Politics as a Pressure Test
Serving on Lagos State's political communications team refined his timing, empathy, and message control. He learned to read public sentiment in real time and manage narratives that affect millions.
Going Global from Dubai
In 2019, he moved to Dubai to operate at a global level. He collaborated with Mark Rober, Terrence Mauri, Raha Moharrak, and Joy Ajlouny, supporting thought leadership and digital positioning that unlocked nearly $1 million in visibility and consulting revenue.
He founded Nigerians in Dubai, a 25,000-member network connecting entrepreneurs, consultants, and professionals. During Expo 2020, he supported outreach linking African innovators to global opportunities, and he even sold multimillion-dollar luxury real estate-sharpening his instincts for persuasion and high-net-worth decision-making.
Community as an Operating System
For Ifeanyi, community is infrastructure. From The Beverage Room to Nigerians in Dubai and FindBlackExperts, the thread is consistent: people, trust, shared progress.
FindBlackExperts became a bridge between global companies and African professionals, evolving into a book and consulting platform for diversity-led organisations. Communities create culture, and culture moves business.
Storytelling = Data With Soul
He has written for and been featured by CNN, Huffington Post UK, Gulf News, the Guardian, BusinessDay, Ventures Africa, and London Daily News. During the pandemic, he co-produced CNN Heroes and Changemakers, spotlighting Africans building solutions under pressure. See more on CNN Heroes.
That belief in resilient creativity inspired TechSoma-tracking how technology, media, and creativity are redefining African economies across TechSoma.Africa, TechSoma.ME, and TechSoma.CA. The next phase integrates AI infrastructure for brands and institutions so communication becomes measurable, adaptive, and emotionally intelligent.
Expansive Thinking in Practice
One idea, many formats. His trilogy, Finding Love Online, started as a book and expanded into an event, docu-series, app, and AI-powered experience. The point: don't think small-design for scale across channels from day one.
Nigeria and AI's New Infrastructure
AI is the new infrastructure of progress. In Nigeria, Bosun Tijani has pushed for Africa's inclusion in the global AI conversation-combining infrastructure, innovation, and policy so local startups can build globally relevant solutions.
That model-global advocacy plus local enablement-is the path forward.
Her Story: Taking Root, Sparking Change
Co-created with Stephanie Busari of CNN Africa, Her Story celebrated African women defining global narratives. The March 2025 edition blended storytelling, live performance, and digital art, with works auctioned for women-led causes.
More than 40 extraordinary women were chronicled. The outcome proved that purpose-led storytelling can move culture and commerce at the same time.
WebInfluencers Digital: PR, Media, and AI at Scale
WebInfluencers Digital is building what it calls Africa's most advanced PR, media, and AI ecosystem. The team has supported LagRide, EyeOnImo (with SBB Media), ImoTalentHub, royalty such as Olori Atuwatse III, innovators like Flutterwave, and brands including Esorae Living and Prestigious Homes.
They also lead the Diverse Business Summit in the UK and Dubai and build AI products-PrayerRequest AI, Ramadan Intelligence, ThoughtLeadersAI, PoliticsPlus, and JournalistAI-where faith, emotion, professional services, politics, and machine learning intersect.
The Future of PR, Storytelling, and Tech in Africa
Africa's advantage will come from how stories are told: intelligently, visually, and with emotional clarity. AI won't replace storytelling-it will amplify it.
The job now is to combine human authenticity with machine precision and build with our data, values, and lived experiences.
A Playbook for PR and Communications Leaders
- Make PR accountable to revenue. Use UTM parameters, pixels, and CRM integrations to tie every placement to pipeline impact.
- Match message to platform. Mirror the tone and tempo of each channel to improve conversion velocity.
- Treat community as distribution. Build and serve niche groups that become your always-on media network.
- Adopt political-grade listening. Monitor sentiment daily, adjust narratives fast, and prepare counter-facts before you need them.
- Design ideas as multi-format from day one. Long-form, short-form, experiential, and AI-native experiences from a single core thesis.
- Operationalise AI. Stand up a data pipeline, prompt library, model integrations, and dashboards for message testing and media mix optimisation.
- Sell trust, not just features. For regulated sectors and public projects, prioritise credibility cues and third-party validation.
- Quantify thought leadership. Define outcomes (invites, leads, speaking, dealflow) and measure each content asset against them.
- Build diaspora networks as market access. Communities abroad convert into partnerships, talent, and cross-border PR leverage.
- Run controlled experiments. Small bets, clear hypotheses, weekly reviews, double down on signal, sunset what doesn't move KPIs.
Upskilling Your Team
If you're building AI fluency inside a PR or communications team, explore curated AI paths by role here: Complete AI Training: Courses by Job.
Ifeanyi's career offers a clear directive: measure the story, invest in community, and treat AI as core infrastructure. That combination doesn't just create attention-it creates outcomes.
Your membership also unlocks:
