Imprint Engine Splits Leadership to Accelerate $100M Revenue Goal and AI Platform Build
Imprint Engine has separated commercial and product leadership to speed growth and sharpen its AI roadmap. Colin Loughran steps in as Global Chief Revenue Officer, while CEO Caleb Gilbertson concentrates full-time on product strategy and the AI evolution of the IEX platform.
The move ends founder-led sales and installs a global go-to-market structure across North America, EMEA, and APAC. Loughran will be based in Dublin and accountable for a unified revenue engine and a consistent client experience at scale.
Why the split-and why now
Hitting $100M and building an AI-first platform are different jobs. One demands operational discipline across regions and segments. The other requires deep product focus and fast iteration without commercial distractions.
This structure gives each mission an owner with clear authority. It also reduces context switching at the top, which is where many growth-stage companies stall.
What the CRO will run
- Global revenue operations: pipeline health, forecasting, and enterprise sales execution
- Regional alignment across North America, EMEA, and APAC
- Client experience standardization to protect reliability during scale
- Partnerships and channel strategy to extend reach without adding complexity
What the CEO will own
- End-to-end product strategy for IEX
- AI integration: prioritization, architecture, and go-to-market readiness
- Data model and workflow automation that ties software to global fulfillment
- Executive oversight of engineering velocity and quality
What enterprise clients can expect
Faster quoting, fewer handoffs, and clearer SLAs as revenue operations mature. More automation in design, sourcing, and fulfillment as AI capabilities ship inside IEX. And a single global standard that scales across programs, regions, and vendors.
Why this structure works
Separating product from commercial execution is a proven way to reduce cycle time and raise accountability. Companies that treat AI as core-not a side project-ship useful features sooner and see adoption stick.
For context, executive focus is a known driver of AI ROI at scale. See industry research on enterprise AI operating models from McKinsey for additional perspective: The State of AI.
Signals executives should watch
- Revenue velocity: win rates, sales cycle length, and deal size by region
- Client reliability: on-time fulfillment, error rate, and NPS for top accounts
- Product traction: AI feature adoption, time-to-value, and retention lift
- Operating leverage: revenue per employee and margin expansion as automation lands
Execution risks and how this setup counters them
- Split-brain priorities: resolved via clear swimlanes and shared KPIs across CRO and CEO
- Regional inconsistency: addressed with centralized playbooks and local ownership
- AI theater vs. real value: avoided by tying feature rollout to measurable client outcomes
About Imprint Engine
Imprint Engine is a global, platform-driven brand experience partner. The company combines owned global infrastructure with its proprietary IEX software to help enterprises automate the design, sourcing, and fulfillment of physical brand assets. With a focus on AI-driven efficiency and global consistency, Imprint Engine serves leading brands across North America, EMEA, and APAC.
For leaders upskilling on AI
If you're building your own executive AI plan, you may find curated training by role helpful: AI courses by job function.
Contact Information
Michael Schwandt
Chief Marketing Officer
mschwandt@imprintengine.com
6123278774
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