Inception and Brain Co. Partner to Speed Up Enterprise AI Product Development
ABU DHABI, UAE - Oct. 14, 2025. Inception, a G42 company, has entered a strategic partnership with Silicon Valley-based Brain Co. to co-develop next-generation AI products for enterprises. The agreement, signed during GITEX Global 2025, pairs Inception's applied research and product innovation with Brain Co.'s platform and product capabilities.
The focus: scalable, explainable AI applications for public services, healthcare, and energy. The goal is clear-deliver measurable outcomes with trustworthy AI that meets enterprise requirements for sovereignty, scalability, and transparency.
With 65% of Middle East organizations planning to increase AI investment, product teams in the region are prioritizing domain-specific systems that are accountable by design. This partnership aims to meet that demand with solutions that move from research to production without delay.
Executive perspective
Ashish Koshy, CEO, Inception: "At Inception, we are focused on turning advanced research into solutions that deliver lasting value for businesses. Partnering with Brain Co. allows us to apply that mission at scale, building AI solutions that are high-performing, trustworthy and aligned with real-world outcomes. By working together, we can empower governments and enterprises to modernize critical sectors, enhance decision-making, and drive sustainable growth through authentic intelligence."
Clemens Mewald, CEO, Brain Co.: "This collaboration brings together complementary capabilities to fully realize the potential created by AI across enterprises. By combining Brain Co.'s Silicon Valley based AI expertise with Inception's capabilities, we can deliver AI applications that deliver real measurable value to our joint customers."
What this means for product leaders
- Ship faster with a shared platform foundation: reusable components, consistent APIs, and proven MLOps patterns reduce time from proof-of-concept to production.
- Make explainability a default: require clear model reporting, traceable data lineage, and drift/quality monitors tied to business metrics.
- Meet sovereignty needs from day one: support VPC or on-prem deployments, regional data residency, bring-your-own-model options, and zero data retention where needed.
- Bake in governance and security: role-based access, audit trails, human-in-the-loop review, and policy-as-code to satisfy compliance without slowing delivery.
- Integrate with existing systems: connectors for EMR/ERP/GIS, message buses, and document stores ensure the AI fits current workflows instead of forcing new ones.
- Measure real impact: define north-star metrics such as cycle time, accuracy, throughput, and cost-to-serve. Tie pricing and success criteria to these metrics.
- Run focused pilots: 6-12 week pilots with pre/post baselines, minimal process change, and clear graduation criteria for scaled rollout.
- Invest in people: upskill product, data, and operations teams to manage AI roadmaps, model risk, and post-deployment monitoring.
Initial product areas and use cases
Inception's portfolio-(In)Sight, (In)Alpha, (In)Procurement, (In)Climate, and (In)Health-gives a head start for horizontal and sector-specific needs. Brain Co. brings platform accelerators proven in areas like construction permitting and patient care optimization.
Expect enterprise applications that improve decision speed and quality across government services, clinical operations, and energy management-backed by explainability, auditability, and deployment patterns that meet regulatory obligations.
Where to see it
Inception is demonstrating its latest AI innovations at GITEX Global 2025 under the theme "Authentic Intelligence. Real Impact." Exhibits span the G42 District in Hall 6 and the Government Hall (Hall 18), highlighting its role as the intelligence layer across the G42 ecosystem.
About Inception
Inception, a G42 company, builds AI-powered domain-specific and industry-agnostic products grounded in R&D. As the intelligence layer within G42, it converts data and compute into applied AI solutions. Its (In)Business Suite supports functions across human capital, customer experience, productivity, and process management. Beyond business, the QudraTech program advances AI capacity building and remote work opportunities for Emiratis. Learn more at inceptionai.ai.
About Brain Co.
Brain Co. is an applied AI company serving Global 2000 enterprises and governments, with products addressing high-impact problems such as permitting and patient care optimization. Its platform accelerates development, deployment, and upgrades, closing the gap between AI research and business impact. Learn more at brain.co.
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