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India's ministry of information and broadcasting offers 15,000 AI scholarships for creative sector workers with Google and YouTube

India is offering 15,000 free scholarships for media, animation, gaming, and digital storytelling professionals to train in generative AI. The program, backed by Google and YouTube, covers prompt engineering and production workflows.

2 min read
Creatives

India Launches AI Training Program for 15,000 Creative Professionals

The Ministry of Information & Broadcasting and the Indian Institute of Creative Technologies (IICT) have opened enrollment for a nationwide AI skilling initiative targeting media, entertainment, animation, gaming, and digital storytelling professionals. The program offers 15,000 fully funded scholarships developed with Google and YouTube.

The curriculum focuses on production-ready skills rather than theory alone. Participants will learn prompt engineering, generative AI fundamentals, and ethical AI practices through a two-phase model combining online foundation work with hands-on project experience.

How the Program Works

Phase I consists of approximately 33 hours of online training covering generative AI basics, prompt techniques, and responsible AI use. Participants complete Google Career Certificates and Google Cloud learning pathways.

Phase II moves to hybrid, project-based learning for those who finish Phase I. This stage emphasizes real production workflows, advanced AI tools for content creation, and platform strategies for audience engagement.

Both phases are anchored by an "AI Skills House" platform offering structured learning tracks in generative AI applications, workflow automation, and AI-driven decision-making.

What This Means for Creatives

The program directly addresses a gap in India's creative sector: most professionals lack hands-on experience applying AI to actual production work. The curriculum integrates Google Developers Codelabs and YouTube-developed modules to bridge that gap.

IICT designed the program to ensure participants graduate industry-ready, not just trained. The focus is on integrating AI into mainstream production workflows-whether that's automating repetitive tasks, enhancing storytelling capabilities, or improving content distribution.

For creatives in media and entertainment, this matters because AI tools are already reshaping how content gets produced and distributed. The skills taught here apply directly to current industry needs.

Who Should Apply

The program targets emerging professionals in creative fields. Enrollment is open now. The government positions this as a way to keep India's content creators competitive globally while building a talent pipeline for the country's growing digital economy.

If you work in content creation, animation, gaming, or digital media, check the IICT website for application details. The scholarships cover the full cost of the program.

For more context on AI training relevant to creative work, explore AI for Creatives Courses and Generative AI and LLM Courses.

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