Parliamentary Panel Urges MIB to Broaden AI Use in India’s Broadcasting Sector
The Standing Committee on Communications and Information Technology has called for a more extensive integration of Artificial Intelligence (AI) within India’s broadcasting landscape. Their recent report emphasizes the need for a detailed plan from the Ministry of Information and Broadcasting (MIB) to leverage AI across content creation, programming, and broadcasting.
AI Initiatives Already in Place
The Committee acknowledged the Ministry’s efforts, highlighting the launch of two AI news anchors—AI Krish and AI Bhoomi—by DD Kisan on May 26, 2024. These AI anchors operate in 50 languages, delivering 24/7 updates on agricultural research, market trends, weather, and government schemes. This initiative represents a significant step toward using AI for multilingual and round-the-clock information dissemination.
Additionally, the Ministry’s “Samvad” dashboard, which provides real-time information, and AI integration in translation modules for DD’s web and social media platforms were noted as positive developments.
Recommended Areas for AI Expansion
The Committee recommended several new avenues for AI application, including:
- Partnering with academic institutions and private AI companies to develop innovative broadcasting applications.
- Utilizing AI to monitor misinformation and disinformation trends to tackle emerging challenges.
- Incorporating AI tools directly into the content creation workflow.
- Automating services that require minimal human intervention using AI.
- Applying AI for document management, predictive analysis in policy-making, and streamlining administrative tasks.
- Improving the efficiency, accessibility, and engagement of information dissemination through AI-driven solutions.
Ministry’s Response and Future Plans
The Ministry acknowledged the potential of AI-generated content for DD News, including AI anchors for recorded segments, automated voiceovers, and translation into multiple regional languages. They pledged to strengthen these efforts through partnerships with academic institutions and Public-Private Partnerships (PPP).
The Ministry also highlighted collaboration with young creative talents using AI tools, referencing innovations showcased at the recent WAVES Summit.
Next Steps and Recommendations
The Committee requested a concrete roadmap from the Ministry detailing AI integration strategies and the expected benefits. They also sought updates on partnerships with academic and private sectors and collaborations with emerging AI talents.
To coordinate AI initiatives more effectively, the Committee recommended appointing a dedicated Nodal AI officer within the Ministry responsible for AI matters and inter-ministry coordination.
Implications for Government Broadcasting
This report signals Parliament’s commitment to enhancing India’s broadcasting capabilities through AI. The focus is on improving real-time information delivery, multilingual accessibility, and operational efficiency, which can significantly impact public communication and service delivery.
Government officials involved in broadcasting and communication sectors should prepare for increased AI adoption and explore relevant skills and training opportunities. For those interested in AI courses tailored to government and public service roles, resources are available at Complete AI Training - Courses by Job.
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