Indonesia's AI Talent Factory: Building Local-Language Solutions and 9 Million Digital Talents by 2030

AI Can Accelerate National Programs-Here's What PR and Communications Teams Should Do

Indonesia's Deputy Minister of Communication and Digital Affairs, Nezar Patria, underscored how AI can boost national priority programs: reducing stunting, improving nutrition, and growing the people's economy through cooperatives. For communicators, this points to immediate opportunities to build AI-enabled programs that reach diverse audiences and deliver measurable results.

What the government is signaling

• Indonesia needs around 9 million additional digital talents by 2030.
• AI Talent Factory aims to develop creators, not just users, of AI.
• Local-language AI matters: applications should reflect Indonesia's rich linguistic and cultural diversity.

Why this matters for PR and communications

National priorities live or die on public understanding, trust, and behavior change. AI can help teams reach audiences across Bahasa Indonesia and regional languages, customize messaging by culture, monitor sentiment in real time, and respond faster during issues and crises.

Practical moves to start now

• Map high-impact use cases: behavior-change campaigns on stunting and nutrition, cooperative member onboarding, MSME education, and service guidance.
• Pilot local-language assistants: chatbots and IVR that speak Bahasa Indonesia and priority regional languages to improve reach and service quality.
• Upgrade monitoring: multilingual social listening, misinformation detection, and community feedback loops to inform rapid response.
• Build the data backbone: collect consented, representative datasets; include cultural context; document sources; and keep clear records for audits.
• Set guardrails: bias checks across languages, safety reviews for generated content, privacy standards, and clear escalation paths.
• Upskill your team: prompt craft, evaluation methods, data literacy, and basic model capabilities. Explore Kominfo's Digital Talent initiatives here.

Local-language AI is a strategic advantage

Nezar Patria highlighted the value of building Large Language Models and applications that work in Indonesia's own languages. For communicators, that means higher message relevance, better comprehension, and more inclusive access-especially outside major urban centers.

Partner for scale

• Co-create with ministries, local governments, universities, and community groups to align datasets, narratives, and outreach.
• Embed measurement from day one: track awareness, comprehension, sentiment, conversion, and cost per outcome.
• Share learnings across regions to refine language coverage and cultural nuance quickly.

Skills and training

Close the skills gap with focused training paths for PR, marketing, and communications roles. See curated options by role at Complete AI Training to accelerate upskilling and implementation.

Note: The original statement was issued in Indonesian. Versions in English, Chinese, Japanese, Arabic, and French may include translation inaccuracies; Indonesian remains the primary reference.