Inn-Flow Adds Senior Leaders to Accelerate AI-Driven Hospitality Platform Growth After $45M Mainsail Investment
Inn-Flow adds Halley Gesar (VP Marketing), Michael Purcell (CFO), and Nicole Ryder (VP People) to scale its AI-driven hospitality platform. Backed by $45M from Mainsail Partners.

Inn-Flow Expands Executive Team to Scale AI-Powered Hospitality Accounting, Labor and Operations Platform
Combining AI-driven software with deep hospitality expertise, Inn-Flow's unified platform brings accounting, business intelligence, labor management, payroll and facilities into one intuitive system.
Raleigh, NC - October 1, 2025
New leadership to accelerate growth
Inn-Flow announced three executive appointments: Halley Gesar as Vice President of Marketing, Michael Purcell as Chief Financial Officer, and Nicole Ryder as Vice President of People. The additions strengthen marketing, finance and organizational strategy as the company scales with multi-property hotel operators.
The appointments follow a $45 million growth investment from Mainsail Partners, signaling the next phase of product development and market expansion. Mainsail Partners has a long track record of supporting vertical SaaS growth.
What each leader brings
- Halley Gesar, VP of Marketing: Hospitality and tech marketing leader focused on brand position, demand generation and go-to-market execution.
- Michael Purcell, CFO: Finance executive with deep experience scaling private equity-backed companies; will guide financial strategy for durable growth.
- Nicole Ryder, VP of People: HR leader focused on culture, performance and talent development; reinforces recognition as one of the Triangle Business Journal's Best Places to Work in 2025. Triangle Business Journal
Operator impact
"Inn-Flow has reached an exciting inflection point," said John Erhart, CEO and Founder of Inn-Flow. "By expanding our leadership team, we're bringing in the expertise to accelerate innovation, support our people, and deliver the clarity and confidence hotel operators need to run their portfolios as one business. Hospitality operators today are under more pressure than ever to do more with less, and Inn-Flow is at the forefront of providing the technology that makes that possible."
Chief Operating Officer Steve Leonard, who joined in 2023 after senior roles at Bandwidth and Netsertive, brings hands-on experience scaling SaaS platforms. "The opportunity in hospitality today is significant, and Inn-Flow is uniquely positioned to meet it," said Leonard. "With purpose-built solutions, a people-first culture, and now an expanded leadership bench, we're ready to help hotel operators nationwide thrive."
Product direction: AI and automation that drive outcomes
Inn-Flow is preparing new hospitality-specific capabilities that translate directly to financial and operational results:
- Streamline accounting and payroll processes to shorten month-end close.
- Surface financial and operational risks earlier with variance alerts.
- Bring finance, labor and facilities data together for cross-functional visibility.
- Equip leaders with real-time dashboards and hotel-specific KPIs to guide profitable decisions.
Expansion plans
Inn-Flow, based in Raleigh, NC, will open a new office to support team growth and customer success. The move follows a year of milestones, including Best Places to Work recognition and strong adoption among multi-property operators.
The platform at a glance
Inn-Flow's integrated suite unites accounting, BI, labor management, payroll and facilities in one system built for hoteliers. Operators get one source of truth with fewer spreadsheets and smoother handoffs.
Onboarding is fast, best practices are embedded, and insights are actionable. Owners and operators can safeguard profitability, reduce complexity, and improve guest experiences across independent and branded portfolios.
For leaders building AI fluency
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