Innovid launches AI-powered tools to streamline and enhance ad campaign creation

Innovid’s AI Updates Simplify and Boost Ad Campaigns

Innovid has rolled out AI-powered features that automate routine tasks and improve campaign results across multiple platforms. These updates focus on speeding up asset management, adapting creatives to various formats, optimizing campaign performance in real-time, and scaling personalized ad content efficiently.

AI-Driven Asset Classification and Insights

The new Auto Classification tool uses image recognition to automatically tag creative assets. This replaces the slow, manual process of asset labeling, helping creatives organize content faster and with greater accuracy. The feature integrates with an Insights Dashboard, delivering real-time performance data that lets marketers make quicker, informed decisions without sifting through spreadsheets.

Creative Adaptation for Multiple Formats

Innovid’s Smart Framing now automatically adjusts background images to fit all ad formats and aspect ratios, ensuring brand consistency across platforms. For campaigns with high volumes of creatives—such as retail media—Background Image Generation lets teams swap or edit visuals in bulk. This saves time while maintaining a consistent look, even when campaigns require rapid updates.

Real-Time Campaign Optimization

Auto Optimization uses neural networks to analyze campaign data continuously and serve the best-performing creatives for each impression on the open web. This process removes the need for manual A/B testing and lets the campaign adapt instantly to performance shifts. The result is smarter delivery, greater effectiveness, and a simpler workflow for marketers.

Scaling and Personalizing Creative Versions

With the Version Generation tool, marketers can quickly create new variants of copy and imagery using custom prompts and advertiser metadata. This speeds up producing content for different audiences or product launches while keeping the brand voice consistent. The update also includes a Text-to-Speech function, enabling one-click voiceover creation from written scripts. This feature shortens video production timelines and supports easy localization across languages and dialects.

“AI should enhance creative work, not compete with it,” said Anthony Yam, EVP of Product at Innovid. “These tools cut out repetitive tasks, provide smarter insights faster, and free marketers to focus on what matters: crafting ideas and campaigns that connect and convert.”

These AI enhancements are part of Innovid’s effort to bring practical automation and real-time data-driven decision-making to its advertising platform.