InsightPlay.ai secures USD 500,000 to accelerate an AI infrastructure layer for regulated gaming
InsightPlay.ai closed a USD 500,000 seed round backed by experienced angel investors, including former executives from DraftKings, PokerStars, and Scientific Games. The capital goes straight into product: scaling an AI platform that helps gaming operators run acquisition, reactivation, and support across regulated markets.
The company isn't pitching a set of disconnected tools. It's building an AI infrastructure layer that product and engineering teams can plug into, operate, and measure.
What the platform includes
- Voice and text conversational agents for player acquisition, reactivation, and customer support
- Real-time analytics with applications for marketing optimization, regulatory compliance, and responsible gaming
- A single system to orchestrate workflows across teams and regions (LATAM, Europe, North America)
- Security and privacy standards baked in, including ISO 27001 and GDPR
For product leaders, this matters because it reduces the "integrations-first" drag. One platform controls prompts, policies, channels, and data. Fewer handoffs. Faster iteration. Clearer KPIs.
Timing: right before SBC Summit Rio
COO and co-founder Cristian Barbosa called the timing "particularly relevant." He noted, "This fundraising positions InsightPlay.ai at the right moment, just in front of the SBC Summit Rio. We're headed into 2026 with strong commercial traction, enterprise-level foundations, and a clear roadmap to scale globally. SBC Rio will be an important milestone to deepen our partnerships and demonstrate how AI can truly transform player engagement in regulated markets."
The team sees industry events as a way to "operationalize validation" with operators and partners-turning demos into production pilots and measurable outcomes.
Strategy: infrastructure over features
CEO and co-founder Javier Troncoso emphasized the long view: "AI in online gaming needs to move beyond isolated functionalities to become a core infrastructure." He also highlighted regional focus: "Latin America remains a key region for us, and Brazil is a natural part of that, especially in a year with major sporting events like the World Cup driving engagement across the region."
The takeaway for product teams: build for compliance and scale from day one. Shipping a feature is easy; proving it's safe, measurable, and repeatable across markets is the real test.
What product and engineering teams can do with this
- Treat AI as a platform: centralize prompts, policies, guardrails, and analytics in one place
- Design for multi-market compliance: configurable policies per region, auditable logs, clear data lineage
- Instrument everything: time to first response, reactivation rate, CPA, CSAT, refund rate, containment rate
- Prioritize integrations that shorten time-to-value: CRM, CDP, payment risk signals, and LLM providers
- Plan for production: red-teaming, fallbacks, human-in-the-loop, rate limiting, incident playbooks
Looking ahead to 2026
Industry investor Jeffrey Haas (ex-DraftKings, PokerStars) joined the round after reviewing a wide slate of gaming startups, adding credibility to the space InsightPlay.ai is targeting. The company will expand its roadmap, partnerships, and commercial footprint across Europe and the Americas.
InsightPlay.ai also confirmed attendance at ICE Barcelona 2026, with live activations focused on real-world use cases for conversational agents. Watch for data on reactivation lift, cost per assisted acquisition, automated containment rates in support, and compliance incident reduction.
Why this matters
As regulation tightens, operators need AI that is dependable, auditable, and fast to deploy. An infrastructure-first approach gives product teams a single control plane for experience, compliance, and performance-so they can ship confidently and scale without rework.
If you're building your team's AI roadmap and want hands-on upskilling paths by role, explore these resources: AI courses by job.
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