Intangible Debuts AI Platform That Lets Creatives Build and Direct 3D Scenes Instantly

Intangible Launches AI Platform for Creative Industries

Intangible, founded by veterans from Apple, Pixar, Netflix, Google, and Unity, introduces a fresh AI platform that brings spatial intelligence to generative AI models. This innovation allows AI to visualize exactly what creatives intend, going beyond the limits of current AI tools that struggle to capture the 3D spatial reality humans naturally think in.

Now available in open beta, Intangible offers less prompting, more control, and faster image and video composition, all within a browser—no installs or downloads needed.

Transforming Creative Workflows

Intangible’s platform converts simple prompts into editable 3D scenes, providing a new way for creatives in film, advertising, events, and interactive projects to work. Unlike traditional AI tools that rely heavily on text prompts, Intangible lets users think and create in 3D, matching how we naturally perceive the world.

The platform speeds up creative workflows by giving teams control over generative AI models and removing the need for complex prompt engineering. Since its closed beta, over 50 teams have used Intangible to fast-track projects like commercial pitches, event visualizations, and storyboards—tasks that previously took days or weeks.

Bharat Vasan, co-founder and CEO of Intangible, explains: “Language is fundamentally lossy and can’t fully capture spatial reality. Intangible lets you show AI what you imagine instead of describing it, resulting in fewer prompts, less AI hallucination, and more creative flow.”

Why Spatial Intelligence Matters

Most AI tools require creatives to translate visual ideas into words, an imprecise process that often limits output quality. Research shows spatial intelligence is a more natural and intuitive form of understanding than verbal intelligence, especially for creative fields that depend on set design, pacing, scene layouts, and camera paths.

Intangible leverages semantic 3D scene building powered by a proprietary knowledge graph and multiple large language models (LLMs). This approach creates context-aware outputs while keeping users in full creative control, allowing AI to speed up ideation and iteration rather than replace human input.

Charles Migos, co-founder and Chief Product Officer, says: “Most tools still rely on text prompts, but creatives think in scenes—movement, space, composition. Intangible lets you guide AI to create what you want by working directly in 3D.”

Speeding Up Early Creative Stages

Intangible is tailored for the earliest, most fluid phase of creative work, enabling teams to visualize concepts quickly for clients, pitches, or productions. The platform is simple enough for creative directors and marketers to build rough ideas, and powerful enough for art directors to develop full cinematic sequences with control over layout, styles, and animation.

Because it runs in the browser, everyone on a team can contribute without technical barriers. Projects that once required weeks of coordination and third-party vendors can now be completed in hours.

Current Use Cases

• Film: Major Hollywood studios and VFX houses are testing Intangible for creative development and pre-production.
• Advertising Agencies: Designers and creative directors at two of the world’s largest agencies use Intangible to streamline client pitches with collaborative 3D visualization.
• Game Studios: Multiple studios have adopted Intangible for 3D-level design and storytelling assets, enabling every team member to contribute and replacing various legacy AI tools.

Built By Creatives, For Creatives

Intangible combines AI generation with director-level control in a browser-based platform that eliminates the need to jump between tools or rely on outside vendors. It supports the full creative process from idea to production-ready visuals.

• World Creation: Build custom 3D scenes quickly using drag-and-drop from a library of 5,000+ assets or via quick prompts.
• Image & Video Generation: Generate multiple takes and export directly to production workflows using generative AI models.
• Camera Control: Includes professional cinematography tools for camera path editing and cinematic layout.
• Art Styles: Apply lighting and mood filters to maintain consistent atmosphere and style across projects.
• Consistent Results: Preserve look and feel of characters and scenes for narrative content across multiple projects.
• Intuitive Workflow: No downloads or technical setup required; fully browser-based.
• AI Agents: Assist in building interactive 3D worlds, directing character behavior, and composing images and videos using your preferred AI models.

Pricing and Availability

Intangible is currently in open beta at www.intangible.ai. All subscription tiers are free through July 31, 2025. Afterward, paid plans start at $15/month and provide access to more projects, scenes, credits, and features. There’s also a pay-as-you-go option for image and video generation on a usage-credit basis.

About Intangible

Based in San Francisco, Intangible focuses on creative industries including film, advertising, marketing, events, games, and interactive media. Founded by design expert Charles Migos and tech entrepreneur Bharat Vasan, the company’s goal is to enable generative AI models to move beyond language prompts and work in interactive 3D.

Backed by $4 million from a16z Speedrun, Crosslink Capital, and industry angels, the team includes veterans from Pixar, Apple, Netflix, Google, Unity, ILM, EA, Spotify, and NASA. Their shared vision is AI that amplifies human creativity rather than replacing it.