Interact Marketing Launches AI Mode Optimization Program to Keep Brands Visible in Google AI Overviews and Deep Search
Interact Marketing has rolled out an AI Mode Marketing Program built over two years to help brands show up more often inside Google's AI Overviews and Deep Search responses. The agency is pairing SEO, paid media, and analytics to protect visibility as search shifts to AI-generated answers.
Many brands have felt the hit as AI answers reduce classic organic clicks, with reports of traditional SEO click-through rates dropping by as much as 61%. This program was created to counter that slide and create new growth paths inside AI-driven results.
Why this matters for marketers
AI Overviews and Deep Search change where and how users interact with information. Your brand needs to appear in the answer set, the citations, and the follow-up prompts-otherwise you cede demand to competitors.
Google's recent updates make this a priority area for SEO and paid teams. For context, see Google's overview of generative AI in Search: official announcement.
What Interact's program focuses on
- AI Overview and Deep Search coverage testing: Real-time testing across priority queries to assess answer inclusion, citation frequency, and entity associations.
- Citation management: Structuring content and sources so Google can reference your pages inside AI-generated responses.
- Content engineered for succinct answers: Clear, verified statements, FAQs, and summaries that map to how AI composes responses.
- Paid + organic synergy: Coordinating PPC, Shopping, and organic content so brand presence holds across AI-led experiences.
- Quantifiable tracking: Share-of-answer, citation share, SERP feature coverage, and downstream traffic/conversion impact-metrics most teams don't yet instrument.
"GPT sparked a massive shift in how people search, and we began building this program two years ago in response. When Google launched AI Overviews in May 2025, it validated the need," said Joe Beccalori, CEO. "Our goal is to help brands stay visible and competitive inside this new AI-driven search experience."
How to get your brand AI-answer ready
- Instrument new KPIs: Track AI Overview coverage, citation share, and answer inclusion across your commercial and informational queries.
- Restructure content for skimmability: Lead with concise conclusions, add evidence below, and include source-backed claims. Build strong FAQs for common intents.
- Strengthen signals and structure: Use schema, clear authorship, dates, and references. Publish original data, methodologies, and expert commentary.
- Build authority you can cite: Digital PR, high-quality mentions, and consistent brand/entity data across key sources.
- Close the loop: Tie AI surface presence to conversions with analytics that segment by query theme and page type.
What sets this program apart
- Early specialization in Google's AI Mode: Two years of testing give the team a head start on what actually moves the needle.
- Purpose-built workflows: AI-assisted research, real-time response testing, and measurement frameworks that go beyond standard SEO packages.
- Full-funnel perspective: Integration across SEO, paid media, and analytics to protect revenue, not just rankings.
If you lead marketing, here's the play
- Pick your top 50-200 queries by revenue potential and audit AI Overview presence weekly.
- Refactor pages to answer the question in the first 2-3 sentences, then support with sources and visuals.
- Publish one original data asset per quarter that others will cite.
- Pilot paid tests to keep visibility where organic coverage dips.
- Train your team on AI search workflows and metrics. If you need a fast path, see this marketing-focused program: AI Certification for Marketing Specialists.
The shift to AI-led results is here. Interact Marketing's program gives brands a structured way to keep showing up, earn citations, and measure the lift. The marketers who adapt their content, signals, and KPIs will take the demand others leave behind.
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