Interact Marketing Opens Jamestown Office, Expands 2026 AI & Media
Interact Marketing has opened a new office in Jamestown, New York, on the top floor of the historic Fenton Building. The space once housed the office of U.S. Supreme Court Justice Robert H. Jackson, adding a meaningful bit of context to the move. The expansion comes as the agency enters its 19th year in business.
Why this move matters
The Jamestown office supports a push into AI-driven search visibility and media efficiency. Over the past two years, the agency has built tech and workflows to optimize for Google AI Overviews, Google AI Mode, ChatGPT, and other emerging AI search experiences. If your SEO plan still centers on ten blue links, it's due for an update.
Learn how AI Overviews reshapes search behavior
What's expanding for 2026
- AI search optimization for Google AI Overviews, Google AI Mode, and conversational systems like ChatGPT
- Geofence advertising for location-based reach
- Streaming TV (CTV/OTT) advertising
- Podcast advertising
- Social media retargeting to boost frequency and lift conversions
Search remains the core. It maps purchase intent, informs media planning, and improves efficiency across channels. The agency's stance is simple: build around intent first, then amplify through paid media and retargeting.
Regional reach with national capability
The Jamestown location strengthens coverage across Western and Central New York and nearby markets including Buffalo, NY; Erie, PA; Pittsburgh, PA; and Cleveland, OH. Clients get national-scale expertise with the option for in-person collaboration when it counts.
Leadership perspective
"This expansion opens up significant new market opportunities for us across Western New York and the Great Lakes region," said Joe Beccalori, CEO of Interact Marketing. "While we've served clients nationwide since day one, many businesses still value working with an agency that's accessible and able to meet face-to-face. Strong agency-client relationships are still what drive marketing success, and this location allows us to support that while continuing to operate nationally."
Practical takeaways for Marketing, PR, and Comms teams
- Restructure content for AI answers: lead with clear, concise takeaways, use headings, FAQs, and schema to improve how your content is summarized by AI systems.
- Treat SEO as your media blueprint: mine queries for pain points, align messaging across channels, and let intent data drive creative and placement.
- Pair geofencing with retargeting: capture high-intent foot traffic, then follow up with social and CTV to push completion.
- Measure beyond last click: track assisted conversions, brand search lift, and cost per incremental reach to reflect how AI-driven discovery works.
About Interact Marketing
Founded in 2007, Interact Marketing is a full-service digital marketing agency focused on data-driven strategy, technical SEO, AI-driven search visibility, paid media, and analytics. The company serves clients nationwide from offices in Newburgh and Jamestown, New York, and maintains a virtual office and meeting space in New York City.
Skill up for AI search
If you're updating skills for AI-driven search and performance media, explore this focused resource for marketers: AI Certification for Marketing Specialists.
Your membership also unlocks:
