t'order Stay sets a clear path for AI-led hotel service at Jung Architecture Talks 2025
At Jung Architecture Talks 2025, t'order Stay laid out a practical view of how AI and IoT will sit inside hotel operations-not as a novelty, but as core infrastructure. The focus: "Invisible Automation, Visible Hospitality." In short, tech does the heavy lifting in the background so staff can lean harder into human service.
What t'order Stay showed
The company demonstrated an AI-driven room experience that anticipates needs and simplifies requests. Lighting, climate control, amenities, and room service can be suggested or called with minimal friction, using guest data to reduce steps and increase satisfaction. As Vice President Yoon Byung-du explained, this isn't just about efficiency; it's about making guests feel cared for without extra effort on their part.
- Contextual prompts: Proactive suggestions based on time, behavior, and preferences
- One-tap room controls: Lighting and temperature settings that "just work"
- Smart service requests: Amenities and dining routed to the right teams instantly
- Data-informed operations: Patterns that inform staffing, inventory, and menu planning
Why this matters for hotel operators
AI + IoT turns the guest room into a service node. That means fewer calls to the desk, faster fulfilment, and a cleaner handoff between departments. It can also lower energy use with occupancy-based controls and smarter scheduling-key for ESG targets and cost control.
Crucially, t'order Stay emphasized mixed environments where AI-based and non-AI spaces live together. Guests always keep manual options. Staff keep familiar workflows with smart layers on top.
The bigger play: Intelligent space standards
t'order Stay stated that AI and IoT-based hotel infrastructure is creating a new type of space that blends architecture, service, and operations. The goal: a standard that boosts guest experience and saves energy at the same time. The company plans continued work with global hotel brands on AI room control, ESG-focused energy savings, and services shaped by guest behavior.
Beyond hotels, their integrated room platform is set to expand into hospitels, senior towns, and shared offices-anywhere guests or residents benefit from responsive, low-friction environments.
Operator checklist: How to move on this now
- Start with one smart floor or a room class. Prove the guest impact and utility savings before scaling.
- Pick open systems. Verify integrations across PMS, POS, BMS, and chat/voice interfaces.
- Define clear KPIs: ticket resolution time, F&B lift per occupied room, energy per available room, guest satisfaction by cohort.
- Design for choice. Keep manual overrides and visible staff presence in key touchpoints.
- Train frontline teams first. If staff trust the system, guests will feel it.
- Plan data rules early: consent, retention, and opt-outs-especially for personalized suggestions.
Who was in the room
Global architects contributed sessions on human-AI interaction, integration of smart and traditional systems, and adaptive spaces for safety and comfort. Speakers included Marvin Bratke (Beta Realities, Germany), Emily Yan (Snøhetta Hong Kong), and Tobias Wallisser (LAVA). The cross-discipline mix highlights where this is heading: design, tech, and operations moving in step.
Resources
- Sustainable Hospitality Alliance - ESG frameworks and tools
- Complete AI Training - courses by job role for team upskilling
Bottom line
Invisible automation earns its keep when it removes friction for guests and gives staff time back. t'order Stay's direction points to hotel rooms that think ahead, operations that sync in real time, and energy systems that quietly save money in the background. That's a future worth piloting now.
Your membership also unlocks:
