IPG Health Launches LivingMirror: Always-On AI Focus Group for Healthcare
IPG Health has introduced LivingMirror, an AI-powered, always-on focus group tailored for healthcare brands. This new tool enables the creation of virtual healthcare professional (HCP) and patient participants to test marketing messages and creative content instantly, all within a secure and compliant environment.
LivingMirror is part of IPG Health’s proprietary EPICC suite, leveraging the extensive Acxiom data backbone. Initially available in the US, it supports a wide range of therapeutic areas—from rare diseases and neurodegenerative disorders to immunology and oncology. The platform mirrors real client audiences, allowing brands to adapt quickly to market changes without the delays of traditional recruitment and research.
Faster Insights, Real-Time Feedback
Where traditional focus groups can take months, LivingMirror delivers results in days. The process—from creating AI-driven participants to generating comprehensive reports—now takes just one week. This speed offers healthcare marketers a practical advantage to test and refine messaging as market conditions shift.
Julie Pilon, IPG Health’s Chief Strategy Officer, explains, “LivingMirror lets brands simulate real-time interactions with AI personas that represent key customers. We capture meaningful feedback and behavior insights within hours, maintaining compliance and security throughout.”
Depth and Agility Combined
LivingMirror goes beyond surface-level responses. Through dynamic recontact and real-time probing, it maintains the richness of human insight while accelerating decision-making. This balance is key in healthcare marketing, where accuracy and regulatory adherence are critical.
Built on the EPICC platform, LivingMirror benefits from IPG Health’s vast data ecosystem. The integration of first-party client data with the network’s resources enhances audience accuracy and campaign impact.
Proven Results Across Therapeutic Areas
Since EPICC's launch last year, over 100 interactive LivingPersonas and LivingJourneys have been developed across 20 therapeutic areas. These have supported pharma clients worldwide, helping them engage effectively with diverse healthcare audiences.
Dana Maiman, CEO of IPG Health, highlights the human element behind the technology: “Our AI tools lead the way, but it’s our people who remain the brains and interpreters behind these products. That human insight is essential.”
Recognized Industry Leadership
This announcement coincides with IPG Health’s fourth anniversary as an interconnected network. The agency has earned top honors recently, including Healthcare Network of the Year at Cannes Lions 2025 for the fifth consecutive year and Network of the Year at the 2025 Clio Health Awards for the third time.
To explore more about IPG Health’s EPICC platform and LivingMirror, visit their official site.
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