Ipsotek Strengthens Leadership to Drive Growth and Innovation
Ipsotek, an Eviden business specializing in AI-powered video analytics, has announced two key leadership appointments. Fares Djenandji takes on the role of Chief Growth Officer (CGO), while Rayan Cherri steps in as Chief Marketing Officer (CMO). These moves reflect Ipsotek’s focus on expanding its global footprint, advancing technology, and enhancing customer outcomes.
Commercial and Technology Strategy Focus
Fares brings more than ten years of experience at Ipsotek, having significantly contributed to the company’s global presales and sales efforts. As CGO, he will drive market expansion, build strategic partnerships, and ensure alignment between commercial objectives and technological development to sustain long-term growth.
He shared, “This role is about building on what we’ve already achieved, embracing new ideas, and working together as a team to move the business forward.”
Marketing Leadership with a Global Perspective
Rayan combines regional expertise from the Middle East and Africa with global marketing experience. She was instrumental in Ipsotek’s early expansion in those regions and in establishing worldwide marketing channels. As CMO, her focus will be on strengthening brand visibility, leading market-driven growth, and integrating customer insights into every initiative.
Rayan stated, “Clear communication, precise positioning, and a deep grasp of market needs are crucial to achieving meaningful growth. I look forward to contributing during this important phase.”
Commitment to Customer-Focused Innovation
CEO Boghos Boghossian emphasized the importance of these appointments: “Fares and Rayan bring the leadership and experience necessary as we scale our technology, enter new markets, and deepen customer relationships. Their roles highlight Ipsotek’s dedication to delivering innovative solutions that make a tangible difference.”
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