Iterable Introduces AI Query Summary to Simplify Marketing Segmentation
Iterable has launched AI Query Summary, a new feature within its Smart Segmentation toolkit that helps marketers quickly understand complex audience queries. Powered by Amazon Bedrock from AWS, this generative AI tool translates complicated segmentation logic into clear, natural language. The result? Faster campaign execution, fewer errors, and more precise targeting.
Audience segmentation relies on defining groups based on behaviors, attributes, and engagement patterns. As marketing strategies get more intricate, these audience definitions often contain dozens of interconnected conditions, making them hard to review and explain. Traditionally, marketers had to manually interpret this complexity, which slowed down workflows and increased the chance of mistakes.
AI Query Summary removes this friction by automatically summarizing detailed audience criteria. This allows marketing teams to validate, optimize, and activate segments with confidence and speed.
Real-World Benefits from Industry Leaders
Marketers at Realtors Property Resource (RPR) and Fetch are already using Iterable’s Smart Segmentation to improve audience engagement and discover new growth opportunities. Aaron Flatt, Director of Growth Marketing at RPR, shared how AI Query Summary solved a common problem:
“The new AI Query Summary instantly removes the guesswork from detailing an audience's logic. I create many segments for different purposes and sometimes forget to leave descriptions. Now, anyone on the team can see what a segment was for, validate it, and use it. It completely solved our handoff problem.”
How Smart Segmentation Enhances Marketing Impact
AI Query Summary is part of Iterable’s Smart Segmentation, which adds a layer of intelligence to its existing Audience Segmentation tool. It offers:
- Instant understanding and explanation of complex audience logic through a no-code interface
- Near-instant query results with real-time audience counts
- The ability to combine behavioral, demographic, and AI-driven data in one seamless workflow
- Intelligent guardrails that flag errors, missing logic, or conflicting conditions to ensure accuracy
With Smart Segmentation, marketers can:
- Quickly size and prioritize audience groups using predictive attributes like Brand Affinity and Predictive Goals
- Create precise, dynamic audiences for every stage of the customer journey using real-time data
- Work independently in a visual, no-code environment designed for easy collaboration
- Prevent mistakes early with built-in checks and alerts
Partnership with AWS Accelerates AI Integration
AI Query Summary is built on Amazon Bedrock, a fully managed AWS service that provides access to foundation models from leading AI providers through a single API. This setup allows Iterable to embed generative AI features directly into its platform with a focus on security, privacy, and responsible AI use.
Using AWS infrastructure has helped Iterable reduce costs and speed up development. According to Andrew Boni, Iterable’s CEO, this partnership is key to delivering AI tools that are accessible and practical for marketing teams.
Beyond product features, Iterable uses Amazon Bedrock internally to accelerate experimentation and reduce manual work, cutting its R&D turnaround time by 50%. The collaboration also extends to joint customer solutions available on the AWS Marketplace and shared expertise to help brands leverage their customer data effectively.
About Iterable
Iterable is an AI-powered communication platform trusted by brands like Priceline, Fabletics, Blockchain, and GitLab. It enables marketers to build deeper customer relationships through personalized, real-time engagement across channels. With Iterable, data turns into action, helping teams optimize campaigns for maximum impact and create meaningful customer moments.
Connect with Iterable and AWS
Iterable and AWS will be present at Cannes in June to discuss the future of marketing and AI. To learn more about AI Query Summary or to arrange a meeting onsite, contact press@iterable.com.
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