iVvy Launches iVvyAI: Instant Proposal Goes Live with Edgbaston Stadium
iVvy has released Instant Proposal - powered by hivr.ai - the first solution in its new iVvyAI suite. It automates enquiry handling and proposal creation inside iVvy, cutting response times from hours to minutes. Edgbaston Stadium in the UK is the first venue to deploy the technology.
Why speed now decides who wins the booking
Response time is a direct lever for conversion in meetings and groups. Same-day proposals convert at around 26 percent; next-day drops to roughly 15 percent. If your team waits, your competitor doesn't.
How Instant Proposal works
Instant Proposal uses hivr.ai's email AI to read incoming enquiries, extract key details, and auto-generate a proposal within seconds inside iVvy. No copy-paste, no manual rekeying, no lag in the handoff from inbox to proposal.
The result: faster first response, fewer admin bottlenecks, and a cleaner enquiry-to-proposal workflow that scales with demand.
AI lead scoring moves to the front line
Alongside proposals, iVvyAI introduces AI-powered lead qualification and scoring, enabled by hivr.ai's intelligence engine. Edgbaston is the first UK venue to use it to spot high-intent enquiries and prioritise follow-up consistently.
Teams can now triage at speed, focus on the best-fit events, and keep momentum on revenue-ready leads.
What industry leaders are saying
"This launch represents a major step forward for how venues manage demand. Instant Proposal - powered by hivr.ai - brings automation and intelligence into the heart of the sales process, helping teams respond faster and win more business." - Lauren Hall, CEO of iVvy
"Creating proposals is one of the most critical - and slowest - parts of group and meeting sales, yet we know speed is everything. On average, 26 percent of same-day proposals convert, while next-day responses drop to just 15 percent. Every delay risks lost revenue." - Felix Undeutsch, CEO of hivr.ai
"We receive a high volume of enquiries across multiple channels, and speed and prioritisation are crucial. With AI-powered lead scoring and Instant Proposal, we can quickly identify warm and hot leads, focus on the best fits, and free up more time for consultative selling. We're already seeing strong results." - Angela Sanders, Head of Conference and Event Sales at Edgbaston Stadium
What this means for venue and hotel sales teams
- Answer faster: auto-generate proposals in minutes and stay within buyer attention windows.
- Qualify smarter: apply consistent AI scoring to triage leads and reduce time spent on low-fit enquiries.
- Refocus effort: shift from admin to revenue work - discovery calls, site visits, and deal strategy.
- Tighten ops: centralise enquiry data in iVvy for visibility across Sales, Planning, and Operations.
What's next
Instant Proposal launches first for email. Voice and additional channels are planned, with broader market rollouts continuing through 2026. For details on the AI engine behind the experience, visit hivr.ai.
About iVvy
iVvy is event and venue management software that helps Sales, Planning, and Operations deliver exceptional experiences with fewer resources. By automating tasks, centralising data, and providing real-time visibility, iVvy enables faster responses and smarter decisions. Founded in 2015 on Australia's Gold Coast, iVvy supports venues across 18+ countries with regional offices in the United States, the United Kingdom, South Africa, and Vietnam.
About hivr.ai
hivr.ai helps hotels and venues automate meetings and group sales across email, phone, and digital channels, cutting response times and increasing conversion. Founded in 2020 by former Expedia leaders, the platform is used by hotels and venues in 100 countries and is headquartered in Germany with a pan-European team.
About Edgbaston Stadium
Edgbaston Stadium, home of Warwickshire County Cricket Club in Birmingham, hosts international and domestic cricket, major ICC events, and flagship fixtures like Vitality Blast Finals Day. Beyond cricket, it is a leading destination for conferences, events, and hospitality, serving hundreds of thousands of guests each year with a focus on innovation, sustainability, and exceptional experience.
Next step for your team
If you're planning to roll AI into your sales workflow and want practical enablement for your team, explore curated options by role at Complete AI Training.
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