Jamie Willcocks Launches AI Consultancy and Creative Agency for Content Creators
With 17 years of experience in concept creation across TV, marketing, and product development, Jamie Willcocks, known for his work with NBCUniversal and Verizon, has introduced two new ventures focusing on AI in creative industries.
The AI consultancy, aiteachers.co, targets creative leaders seeking clarity on how AI affects media and the arts. It offers training to close gaps in AI skills and literacy. Clients so far include Broke and Bones, producers of Black Mirror, and Inca Productions, a global corporate events company.
On the other hand, Stay Lucky is a creative AI agency that helps brands and media companies use AI to visualize their development projects. Its client list features the Government of Dubai and Harvard Business Review.
Bringing Human Insight to AI-Driven Creativity
Willcocks explains that these ventures respond to growing demand for AI expertise within creative fields while preserving the essential human insight that drives meaningful work. He has been incorporating generative AI in his projects for three years, gaining deep knowledge of both the tools and broader effects of this technology.
He points out that many people underestimate how much AI is transforming content creation. Companies find themselves needing to grasp AI’s impact—whether they plan to use it or not. The fast pace of change creates a mix of excitement, fear, and confusion in creative sectors.
Willcocks aims to provide clarity as businesses decide on their approach to AI: embrace it, resist it, or find a balanced path. He emphasizes that while AI-generated content isn’t something most want to see flood screens, AI is invaluable during development. It allows creative teams to clearly visualize formats and products early on.
He adds that although technology can generate thousands of ideas quickly, the ability to identify quality ideas remains crucial. This is where his background in creating concepts for top companies brings the necessary human touch.
Why Creative Professionals Should Care
- AI skills and literacy are becoming essential for creative leaders.
- Training can help teams stay up to date with AI’s capabilities and limitations.
- AI-driven visualization accelerates development while preserving creative control.
- Human judgment remains key in selecting and refining ideas generated by AI.
For creatives and product developers interested in expanding their AI knowledge, exploring specialized AI courses can provide practical skills to integrate these tools effectively. Platforms like Complete AI Training offer targeted learning paths for professionals in creative roles.
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