Jenni AI Targets the Philippine Market for Growth
Jenni, Inc., the US company behind the AI-powered writing assistant Jenni AI, is focusing on the Philippines as a key area for expansion. The company sees strong potential due to the country's high English proficiency and growing interest among academic institutions in adopting AI tools.
Why the Philippines?
Justin Wong, head of commercial operations at Jenni AI, highlights that the Philippines ranks among the top English-proficient countries globally, despite English being a second language. This advantage supports Filipino academics who publish most of their scientific and research work in English.
Currently, Jenni AI serves over 4.5 million academics worldwide, including 300,000 users in the Philippines—researchers, post-graduate students, and faculty members alike.
Integration with Philippine Universities
Institutions like the University of Santo Tomas and De La Salle University are actively adopting digital transformation initiatives that include ethical AI tools such as Jenni AI. These tools help reduce the workload by automating grammar correction, suggesting phrasing, and generating citations.
This support allows scholars to focus more on critical thinking and research quality, helping them gain recognition in top scholarly journals.
Popular Features and Upcoming Improvements
- Auto-citation
- Fluency improvement
- Outline building
Jenni AI plans to introduce new features every two weeks, including document collaboration and an AI Usage Report. The report will assist users in maintaining transparency about AI contributions versus their own inputs, helping comply with guidelines from universities and journals.
Another upcoming feature is personalized article recommendations based on the user's uploaded sources, making research more efficient.
Partnerships and Education on Ethical AI Use
Jenni AI recently partnered with CE-Logic, Inc., a local educational publishing and e-learning provider, to enhance research productivity and learning through AI solutions. They have developed training modules to teach academics how to use Jenni AI responsibly, from beginner to advanced levels.
Views on AI Use in Education
Wong believes banning AI in schools is not practical. Instead, the focus should be on keeping the author in control, maintaining academic integrity through clear audit trails, and speeding up the process from idea to published research.
For writers and academics interested in learning more about AI tools and how to use them effectively, resources such as AI tools for copywriting and latest AI courses can provide valuable insights.
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