Katanox + Selfbook: AI-first bookings, payments, and settlement for hotels
Published November 23, 2025
Katanox and Selfbook have formed an alliance to build an AI-driven hotel commerce platform that simplifies the full booking cycle-reservation, payment, and settlement. The goal: make every step faster, clearer, and less manual for both teams and guests.
What's new and why it matters
This integration connects booking and payments into one continuous workflow. For operators, that means fewer handoffs, fewer errors, and fewer surprises. For guests, it means quicker checkout, better offers, and consistent experiences across brands and regions.
How the system works
Katanox handles the heavy lifting on the money side-verification, movement, and reconciliation-so approvals happen faster and settlement stays consistent. That removes a lot of back-office noise and shortens time-to-cash.
Selfbook brings an AI booking engine and direct distribution network that links hotels to partners, including AI search platforms like Perplexity and premium card programs. Together, they create a unified flow from search to settlement that reduces friction and increases clarity.
Benefits for hospitality teams
- Higher conversion with smarter offers and simpler checkout.
- New demand via direct distribution to AI search and premium channels.
- Automated reconciliation and standardized payouts to cut manual workload.
- Fewer payment failures and clearer settlement timelines for steadier cash flow.
- Better revenue management with AI-driven pricing and merchandising on the roadmap.
Global adoption
Wyndham Hotels & Resorts is among the first adopters, signaling clear momentum for brand-scale deployment. Learn more about the company at Wyndham Hotels & Resorts.
Rollouts are expected across the US, Europe, Asia, and the Middle East. Guests get faster, more personal booking experiences. Hotels gain leaner operations, reduced manual work, and stronger revenue control.
What guests will notice
Recommendations that reflect preferences, past stays, and meaningful reviews. Payments that process quickly with more options and automatic currency handling.
A consistent flow from booking to check-out-whether it's a luxury resort in the Maldives or a budget stay in Prague. Fewer errors. Less back-and-forth. More confidence.
What's next
The partnership lays groundwork for AI-driven predictive pricing, personalized booking suggestions, and AI chat support. Expect expansion into room assignment optimization, virtual concierge services, and loyalty personalization.
Action plan for hotel and event leaders
- Map your current booking-to-settlement flow and flag manual handoffs, error hotspots, and approval bottlenecks.
- Tidy your data: rate plans, room types, add-ons, policies, and payment rules must be consistent and machine-readable.
- Prepare teams for AI assistance: upsell prompts, chatbot escalation paths, refunds, and chargeback playbooks.
- Track the right KPIs: conversion rate, payment approval rate, time-to-settlement, refund time, and cost per booking.
- Pilot with one property or region, A/B test against your current engine, then scale with a clear rollout plan.
Skill up your team
If you're building AI capability across operations, training helps teams adopt faster and avoid rework. Start with practical, job-focused programs:
The takeaway is simple: connect booking and payments, automate the handoffs, and let AI do the heavy lifting. With Katanox and Selfbook setting this standard, hotels can run leaner operations and deliver stronger guest experiences-at scale.
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