Keller Williams Taps Patrick Ferry to Build AI-First, Brand-First Agent Businesses
Keller Williams Realty has named Patrick Ferry as senior advisor to KW MAPS Coaching in Digital Marketing, where he will spearhead coaching and training that helps agents, teams, and market centers build strong online brands and AI-first businesses.
Ferry will also coach agents directly through one-on-one and group programs. The mandate is simple: teach agents to become the most referred by people and the most recommended by algorithms.
Why this matters for real estate pros
Deals now start online. If Google, YouTube, and AI assistants surface your name the moment someone searches or asks for an agent, you don't chase - you choose.
As Ferry puts it, "When your past clients, sphere, and professional network all refer you - and Google, YouTube, ChatGPT, and AI assistants recommend you - you become untouchable in your market."
What Ferry will lead at KW
- Build-out of digital marketing and AI training paths inside KW MAPS Coaching
- Playbooks for brand-first lead generation: SEO, YouTube, short-form video, and AI content systems
- Implementation coaching for agents, teams, and market centers
- Monthly mastermind groups alongside Gary Keller for KW-affiliated agents and teams
Proven track record
In 2025, Ferry's roster of 65+ elite clients generated more than $1.3B in sales volume. His clients span emerging solo agents to mega teams.
Raised in one of real estate's most influential coaching families, he forged his own path by combining classic sales fundamentals with digital media, AI-driven systems, and business architecture.
The asset model he'll coach
Ferry's AIM³ Framework (Architect, Implement, Maximize to $3M in GCI) centers on building three durable assets that compound over time:
- A productive database: Clean, segmented, and nurtured with consistent touchpoints.
- A geographic area you own: Local presence, local content, and consistent community value.
- A digital marketing machine: Always-on SEO, YouTube, and AI content workflows that run while you sleep.
"When those assets are running, people start referring you, and algorithms start recommending you. That's not hustle. That's architecture. That's the KW way," said Ferry.
Key dates and involvement
Ferry joins KW MAPS Coaching effective immediately. He is slated to present at Family Reunion in February 2026 in Atlanta and will co-lead monthly masterminds with Gary Keller.
What to do next (practical steps)
- Clarify your market and message: who you serve, what you solve, and why you're the safe choice.
- Ship weekly: one YouTube video, three short-form clips, and one AI-assisted long-form post that answers a real buyer/seller question.
- Own your data: tag your database, set up automated follow-ups, and log every conversation.
- Make local obvious: monthly market updates, neighborhood spotlights, and listing walk-throughs that stack on YouTube and your site.
- Measure what matters: impressions, watch time, search rankings, inquiries, appointments, and GCI.
About Keller Williams
Austin-based Keller Williams Realty, LLC is the world's largest real estate franchise by agent count, with more than 1,000 market centers and 159,000 affiliated agents. The company leads the U.S. in units and sales volume and operates on an agent-centric, technology-driven, education-based model that rewards agents.
Learn more at kwri.kw.com.
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