Key Content Launches Adaptive Creation to Scale High-Performing Multilingual Content
COCONUT CREEK, Fla., Oct. 2, 2025 - Key Content, a MarketFully company, introduced Adaptive Creation, an AI-powered capability inside the MarketFully.AI platform. It helps marketing teams create effective multilingual content-faster, with stronger performance, and at lower cost.
The approach blends AI generation with native editorial oversight. Human-in-the-loop workflows maintain brand voice, SEO intent, and local nuance across languages and markets.
"By creating content natively in-market, marketers gain stronger audience engagement and improved SEO performance so that they can deliver more credible campaigns-all while reducing costs and accelerating workflows compared to traditional agency models," said Evan Kramer, CEO of MarketFully. "CMOs are under pressure to deliver more content across more markets than ever, and they're in need of a means to scale multilingual content without sacrificing quality."
What Adaptive Creation Delivers
- Brand Voice Consistency: Preserves tone, identity, and author style across regions.
- SEO Optimization: Builds briefs and content for discoverability and performance.
- Cultural Fluency: Native editorial review ensures local nuance and resonance.
- Collaborative Workflows: Co-editing, comments, glossaries, and structured workspaces.
Why It Matters for Marketing Teams
- Scale content across markets without quality trade-offs.
- Reduce production costs and speed up time-to-market.
- Improve engagement and search visibility with in-market creation.
- Maintain brand consistency across every language, channel, and format.
"Marketing teams need to move fast, but they can't afford to compromise on quality or cultural credibility," said Kaj Malinowski, Vice President of Product Management at MarketFully. "Adaptive Creation empowers marketers to create highly resonant content for all markets, languages, channels and content formats at scale."
Part of a Unified Multilingual Stack
Adaptive Creation works alongside MotionPoint's Adaptive Translation and Adaptive Transcreation as part of MarketFully's InContent Marketing solution. Teams can create, adapt, and scale content that's InLanguage, InCulture, and InMarket-choosing the right approach for each campaign.
- Learn more about Adaptive Creation: keycontent.com/technology/adaptive-creation/
- Explore the MarketFully platform: marketfully.com
How to Put This to Work This Quarter
- Pick high-impact markets: Start with 1-2 regions where you already see demand or search potential.
- Set the guardrails: Finalize brand voice, glossary, and banned terms for cross-market use.
- Define success: Track organic traffic, conversion rate, content velocity, and cost per asset.
- Pilot a full workflow: Brief → AI draft → native editorial review → on-page SEO → QA → publish.
- Structure for discoverability: Use localized keywords, on-page SEO, and proper hreflang. Reference: Google's multilingual site guidelines.
Upskill Your Team on AI for Marketing
- If you're building internal capability, consider the AI Certification for Marketing Specialists to standardize prompts, QA, and workflows across markets.
About MarketFully
MarketFully is a multilingual marketing platform for InContent Marketing-digital marketing that is InLanguage, InCulture, and InMarket. As the parent brand of MotionPoint, GetGloby, and Key Content, MarketFully unites translation technology, AI-driven transcreation, and multilingual content marketing services into one platform.
By combining technology with human expertise, MarketFully helps brands create, optimize, and scale digital experiences that build authentic connections across global and domestic markets. Learn more at marketfully.com.
About Key Content
Key Content is a multilingual content marketing agency serving over 80 markets. The team specializes in SEO, editorial, and digital storytelling that connects with local audiences and drives performance.
Source: MarketFully
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