Kuala Lumpur Declaration Unites Asean on AI and Social Media Safety

Kuala Lumpur Declaration on Social Media: Asean's Move Towards Safer AI Usage

The upcoming 47th Asean Summit this October is set to feature the Kuala Lumpur Declaration on the use of social media. Communications Minister Datuk Fahmi Fadzil announced this initiative aims to unify Asean member states in managing the growing influence of Artificial Intelligence (AI) on social platforms.

The declaration targets key challenges related to AI misuse, such as scams, slander, and misinformation. It emphasizes the importance of clear labelling for AI-generated content to help users identify authenticity and reduce the spread of false information.

Key Points of the Declaration

• Asean countries will adopt common strategies to manage AI impacts on social media.
• Social media platforms are encouraged to proactively label AI-generated images and videos.
• Governments may implement measures similar to those under the Online Safety Act, expected by year-end, to regulate AI content.

Several platforms have already begun tagging AI-generated content to improve transparency. The government may follow suit with policies to ensure online safety and trustworthiness.

Implications for PR and Communications Professionals

As AI integration grows, it's crucial for ministries, agencies, and companies to understand both the benefits and risks involved. Misuse of AI can fuel misinformation, which poses a serious threat to public trust and brand reputation.

Communicators must stay informed about AI tools and regulations. This knowledge helps shape responsible messaging and crisis management strategies in a digital environment increasingly influenced by AI.

For professionals looking to sharpen their skills in AI and its impact on communication, exploring targeted training can be valuable. Resources like Complete AI Training's latest courses offer practical insights into AI applications and challenges.