Laundris Partners With Lure Agency to Expand Hotel Linen Management Platform
Laundris, an AI-powered linen management platform, has partnered with Lure Agency to increase adoption among hotel operators. The partnership aims to help properties track inventory, reduce loss, and cut operational costs through real-time visibility into linen usage.
Hotels lose significant money to linen waste and overstocking, yet most operators lack clear visibility into where inventory sits or how much is being lost. Laundris uses RFID technology to tag linens and track them across hotel operations, feeding data into an analytics system that shows usage patterns and identifies loss points.
Mark Nordick, CEO of Laundris, said the problem is straightforward: "Most operators don't realize how much money is tied up in linen until they can actually see it." The platform gives managers real-time data to make faster decisions and stop unnecessary purchases.
What the Partnership Does
Lure Agency will handle marketing, messaging, and sales strategy for Laundris using its WINS Method, which aligns website content, messaging, and sales efforts. The focus is on reaching hotel ownership groups, operators, and asset managers with qualified conversations about linen cost reduction.
Cory Falter, Partner and CEO at Lure Agency, said the opportunity is straightforward: "When you give operators visibility into something as fundamental as linen, you're not just improving efficiency-you're unlocking real dollars."
The Business Case
Linen represents a significant operating expense for most properties. Without tracking systems, hotels typically overstock inventory, experience shrinkage, and rely on manual counting processes that consume labor hours.
The shift is from reactive counting to data-driven management. Operators gain tighter inventory control, measurable cost reductions, and more predictable operating expenses. For hotel managers and operators, that visibility translates to direct impact on the bottom line.
The partnership reflects a broader trend: hotels are using AI and data systems to identify and address hidden cost drivers in daily operations.
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