LiveRamp + Scowtt: Predictive First-party Signals For Value-Based Optimization
LiveRamp and Scowtt have teamed up to bring predictive AI models directly into LiveRamp's data collaboration platform. The goal is simple: turn your first-party CRM data into real-time signals that improve ROAS on major platforms and programmatic buys.
According to Scowtt, brands using these predictive signals are seeing 40%+ improvement in ROAS. The integration is live inside LiveRamp, with no new platform for your teams to adopt.
What's new and why it matters
- Predictive scores from Scowtt use your CRM data to signal intent and value in real time.
- LiveRamp's deterministic identity links people across touchpoints, so your optimization is consistent and people-based.
- A unified conversion value model lets you run continuous, dynamic optimization across channels.
- Limited CRM data? You can enrich with third-party targeting and intent data inside LiveRamp.
As Eduardo Indacochea, CEO and Founder of Scowtt, put it: "LiveRamp is the first to combine the power of data collaboration with Scowtt's CRM-driven prediction and proprietary conversion value models. This creates a new way to deliver better optimization for marketers, where clients are seeing 40% + improvement in ROAS by leveraging data in a way that was never possible before."
How to activate this in your media plan
- Prepare your data: Clean, consented CRM records. Map conversion events and assign values (e.g., revenue, LTV proxy). Ensure deduplication and consistent IDs.
- Enable predictive scores in LiveRamp: Turn on Scowtt's models, set the objective (ROAS, LTV, CPA), and define thresholds for high/medium/low predicted value.
- Push to destinations: Sync audiences and predictive scores to your buying platforms. Use value-based bidding and pass conversion values through your pixel/server-side setup.
- Refresh and learn: Update scores frequently (daily/weekly). Run geo or audience split tests with holdouts to validate lift and incrementality.
- Fill the gaps: If CRM coverage is thin, layer in third-party intent and category signals available within LiveRamp to improve reach and stability.
Measurement that proves it
- Primary KPI: ROAS or POAS (profit on ad spend) with value passed at the conversion level.
- Secondary KPIs: CAC, conversion rate, AOV, and LTV lift by cohort.
- Validation: Holdout tests or geo-matched markets to confirm incremental gains.
Privacy and identity, handled
LiveRamp's deterministic identity framework connects consented consumer data across touchpoints while upholding privacy protections. You get consistent, people-based activation without adding complexity for your teams.
Get started
- Current LiveRamp customers can ask their account team to enable the Scowtt integration and share implementation timelines.
- For details or pilots, email ventures@liveramp.com.
- Learn more about LiveRamp at liveramp.com.
For marketing leaders leveling up with AI
If you're building a roadmap for predictive targeting and value-based bidding, this can slot in fast because it runs inside LiveRamp. For a practical foundation on AI in marketing ops and measurement, explore the AI Learning Path for Marketing Managers.
Date: February 20, 2026
Source: LiveRamp
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