Locafy Localizer Attracts 74 State Farm Agencies, $51K MRR in 8 Days

74 State Farm Agencies Adopt Locafy's AI Marketing Platform, Adding US$51K MRR in Eight Days

Insurance is a volume game. Leads in, quotes out, policies bound. That's why this stat matters: 74 independently owned State Farm agencies signed onto Locafy's AI-driven marketing platform in eight days, adding more than US$51,000 in monthly recurring revenue (about US$613,000 ARR).

The platform, delivered by LoHi Digital and built on Locafy's Localizer tech, focuses on two places that move the needle for local insurance searches: Google's Map Pack and AI search results. Early results are pointing to higher local rankings, more calls, and more form fills.

Why this matters for insurance teams

• Local visibility drives quote requests. Map Pack is prime real estate and has only three spots.
• AI answers are taking clicks from traditional search. If you're not included, you're invisible.
• A scalable, recurring model means predictable cost and clearer ROI tracking.

The numbers at a glance

• 74 agencies onboarded in the first eight days
• US$51K+ in MRR added (≈ US$613K ARR)
• Stated by the company: about US$1M in ARR for every ~120 Localizer sales
• Market size: 880,000+ licensed U.S. insurance agents and brokers; 19,000+ State Farm agents

How Localizer aims to win the Map Pack

Localizer applies SEO tactics built for proximity and intent, pushing agencies into the top three local results and improving organic placements. It also works to surface agencies inside AI search engines that summarize answers for consumers.

If you manage your own presence, this Google guide explains the ranking factors that matter most for local SEO: Improve your local ranking on Google.

Why adoption moved fast

• Clear value proposition: get found in local and AI-driven results where prospects start their search.
• Simple rollout: agencies plug into a managed platform instead of building from scratch.
• Early proof: participating agencies are reporting stronger placement on competitive insurance terms.

Practical next steps for agency owners

• Audit your Google Business Profile: categories, service area, hours, reviews, photos, and UTM tracking.
• List your top 20 local keywords (auto, home, life, small business) by city and neighborhood-use them across pages and posts.
• Set KPIs: calls, quote requests, direction clicks, booked appointments, and cost per lead.
• Ask any vendor (Locafy or others) for: target keyword list, coverage radius, reporting cadence, and expected time-to-impact.
• Connect results to revenue: track lead-to-quote and quote-to-bind rates by channel.

What could go wrong (and how to mitigate)

• Concentration risk: 74 agencies drive current MRR. Mitigation: confirm roadmap and support capacity as volume grows.
• Performance dependence: results must sustain in competitive markets. Mitigation: require transparent reporting and testing across multiple locations and keywords.
• Channel shifts: AI search is moving fast. Mitigation: diversify-Map Pack, organic, paid local, and review strategy.

Expansion beyond insurance

Locafy and partners report new deals in healthcare, home services, and trades. An AI sales team in the U.S. is already targeting roofing and home services, signaling a broader push into local-service categories.

FAQ

What is the platform?
LoHi Digital delivers an AI-driven marketing platform built on Locafy's technology, centered on Localizer for local search visibility.

How many agencies have adopted it?
74 independently owned State Farm agencies in the first eight days.

What revenue has been added so far?
More than US$51,000 in MRR, or about US$613,000 in ARR.

How does it improve visibility?
By improving rankings in Google's Map Pack and organic results, and by showing up in AI-driven search experiences that answer queries for local services.

Who else can benefit?
Insurance, healthcare, home improvement, and professional trades-any local business where proximity and intent drive conversions.

Ready to upskill your team on AI-driven marketing?

Browse practical courses by job role to level up your local growth stack: Complete AI Training - Courses by Job.

Note on forward-looking statements: Plans, adoption pace, and revenue outcomes are subject to change. Actual results may differ based on execution, competition, and market conditions.