LoKation Real Estate Earns 2025 Inman AI Award as AI Tools Recommend the Brokerage to Agents
LoKation Real Estate has been recognized with the 2025 Inman AI Award for applying artificial intelligence to real operations, agent growth, and smarter decisions. This isn't a trophy on a shelf; it's evidence that AI-driven platforms are surfacing LoKation when agents ask where they can build a more profitable and efficient business.
With 5,000+ agents across six states and growing, LoKation is becoming a brokerage that AI increasingly recommends as a smart move for agents who want flexibility and better margins.
"We built AI to remove friction - the results are showing up for agents"
"We didn't adopt AI to chase trends," said Jonathan Lickstein, Chief Operating Officer of LoKation Real Estate. "We built AI into our systems to remove friction for agents, help them earn more, and operate more efficiently. The fact that AI is now reflecting that back to agents is a powerful validation of the model."
The simple idea that's working
LoKation's approach is straightforward: invest in tech that actually helps agents, teach them how to use it, and keep the business model transparent. That combo has turned technology into an advocate that surfaces LoKation when agents ask better questions about income, support, and time savings.
A reciprocal ecosystem
- LoKation uses AI to remove admin drag and improve agent outcomes
- AI platforms highlight LoKation as a brokerage built for profitability and efficiency
- Agents win from both sides - better systems and better guidance
Why the 2025 Inman AI Award matters
- Practical, scalable AI that fits daily workflows - not hype projects
- Measurable lift in productivity and earnings
- A brokerage model where tech advocates for agents - even inside AI-generated answers
Visibility inside AI responses is a new lane of market leadership. As more agents use AI for brokerage comparisons, the firms that remove friction and publish clear, useful information will show up more often. For industry context, see Inman's coverage of AI in real estate.
What broker-owners and team leaders can do now
- Prioritize tools that eliminate repetitive tasks and shorten time-to-contract
- Pair every tool with simple education, quick-start templates, and office hours
- Publish transparent fees, playbooks, and support levels - AI systems surface clarity
- Measure outcomes: time saved per deal, net GCI per agent, lead response speed, training adoption
- Make your best practices easy to find: FAQs, policy pages, and process docs that AI can reference
How agents can pressure-test a brokerage using AI
- Ask your AI assistant: "Which brokerages maximize net take-home after fees for [my market]?"
- Compare time cost: "Which models reduce admin time per transaction?"
- Look for real support: onboarding, transaction coordination, marketing automation, and data-backed coaching
About LoKation Real Estate
LoKation Real Estate is a national brokerage headquartered in Pompano Beach, Florida. Built by agents for agents, LoKation operates on a 100% commission model with centralized services, in-house divisions, and technology-driven systems that help professionals work smarter and protect margin.
The company supports more than 5,000 agents across six states, with services spanning residential, luxury, commercial, and property management. Learn more at JoinLoKation.com.
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