L’Oréal Blends AI Innovation With Human Creativity for the Future of Beauty

L’Oréal Integrates AI to Transform Product Development and Consumer Experience

L’Oréal is advancing how beauty products are developed and experienced by applying generative and agentic AI across its operations. From skin diagnostics to personalized shopping support, artificial intelligence is becoming a key tool in product innovation and customer engagement. Despite this, the company’s CEO emphasizes that human insight remains essential to the creative process.

AI in Product Innovation and Skin Health Research

The company uses AI to explore the biological factors behind skin aging at cellular and molecular levels. This research has led to innovations like the Lancôme Cell Bioprint, a compact diagnostic device that assesses skin’s biological age and predicts issues within five minutes. Such AI-driven tools enable faster and more precise product development based on skin biology.

Enhancing Personalized Consumer Engagement

L’Oréal employs agentic AI through its Beauty Genius assistant, which offers personalized product recommendations and advice around the clock. Accessible online and soon via WhatsApp, Beauty Genius has already engaged in over 400,000 conversations, helping consumers find products that suit their individual needs.

In eCommerce, L’Oréal launched Noli, an AI-powered beauty shopping platform that simplifies product discovery across multiple brands. Users report increased confidence in their purchases, which can also support traffic to physical retail stores. According to market data, beauty and health products are a leading reason consumers visit brick-and-mortar stores, with nearly 37% making in-person purchases recently.

Streamlining R&D and Marketing with AI

AI accelerates internal research by enabling faster molecule screening and product formulation. L’Oréal’s R&D teams rely on generative AI to speed up these processes, improving efficiency. Additionally, AI supports marketing efforts by creating customized visuals for campaigns, eCommerce, and social media, allowing teams to produce content that resonates with specific audiences.

The Balance of AI and Human Creativity

The CEO points out that the future of beauty depends on combining AI’s speed and scalability with human intuition and creativity. While AI improves efficiency and personalizes experiences, human insight drives innovation and differentiation.

For product development professionals, L’Oréal’s approach highlights the practical benefits of integrating AI tools without sidelining expert judgment. Embracing AI can lead to more precise research, enhanced consumer interaction, and smarter marketing — all while keeping the human touch central.

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