Lovart Launches Globally: End-to-End Design Agent Exits Beta
July 23, 2025
Lovart, an AI design and branding agent with capabilities matching an award-winning creative team, has officially launched its generative design platform after a successful Beta phase with 800,000 users. The platform enables users to create branding and advertising campaigns valued at six figures or more using just a single text prompt — all for under US$90 per month.
Introducing Lovart: The First True Design Agent
With a user base spanning 70 countries, Lovart supports in-house brands and boutique agencies by delivering premium branding solutions at a fraction of traditional costs. Campaign budgets that typically reach hundreds of thousands of dollars can now be generated quickly and affordably. This launch arrives as AI tools become integral to creative teams, not just as assistants but as active leaders shaping visual trends.
The AI Brain Behind Lovart: MCoT
At its core, Lovart runs on its proprietary creative reasoning engine called MCoT (Mind Chain of Thought). This engine assesses brand needs, business context, and target audiences to produce creative outputs comparable to those from top Creative Directors. Users can generate up to 40 high-quality assets — including branding kits, social media posts, storyboards, UI flows, and packaging — within minutes, simply from a text prompt or reference image.
What sets Lovart apart is its ability to inject a human-like, witty touch into visuals, making the output feel fresh and authentic.
“At Lovart, designers teach AI to think like a Creative Director,” said Melvin Chen, CEO. “The AI agent becomes your teammate, capturing nuance, emotion, and brand essence in a single prompt, enabling anyone to bring creative visions to life—even without formal design skills.”
Key Features Redefining Creative Workflows
- ChatCanvas: An intelligent, infinite canvas that responds to both visual input and dialogue, designed for seamless collaboration between humans and AI.
- Multi-agent Co-Creation: Specialized AI agents handle distinct creative tasks—from logo design and packaging to UI/UX mockups and competitive research—while maintaining overall brand cohesion through a shared context layer called “Design Context Core.”
- Autonomous Design Intelligence: Lovart plans workflows, sources design references, and delivers final assets, functioning like a Creative Director guiding the entire process.
- Long-Term Recall: The platform remembers user preferences, design choices, and assets, learning to apply consistent emotional tone and style across projects.
- Predictive Workflow Habits: Lovart adapts to your design platforms and inspiration sources, offering real-time suggestions to improve layouts, color balance, and creative opportunities.
- Advanced Canvas Editing: Modify layers, text, layouts, and styles with built-in tools, controlling everything from fonts to forms in one place.
- Top AI Models Combined: Lovart integrates leading AI models like GPT Image-1, Flux Kontext, OpenAI-o3, Gemini Imagen, Runway Gen-4, and others for image, video, and audio generation within a single platform.
Pricing That Fits Creative Needs
Lovart offers tiered plans to meet different user demands, maintaining a free tier for newcomers and scalable options for professionals:
| Plan | Annual Billing (Billed Monthly) | Monthly Billing | Credits Included |
|---|---|---|---|
| Free | $0 | $0 | 500 credits (new users only) |
| Starter | $15 /month | $19 | 2,000 credits /month |
| Plus | $26 /month | $32 | 3,500 credits /month |
| Pro | $72 /month | $90 | 11,000 credits /month |
About Lovart AI
Based in San Francisco, Lovart AI pioneers the first AI-native Design Agent system. It interprets creative intent, breaks down complex tasks, and coordinates multimodal models to generate outputs across image, video, and 3D formats.
Co-founded by CEO Melvin Chen and AI researcher Haofan Wang from Carnegie Mellon University, Lovart has quickly gained momentum since its 2025 launch. With a global team of AI and creative experts, Lovart is helping creators and studios rethink how design workflows happen.
For creatives interested in AI-driven design tools and courses, exploring resources like Complete AI Training’s courses for creative professionals can offer practical ways to integrate AI into your workflow.
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