Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation
Bragg Gaming Group has appointed Luka Pataky as Executive Vice President of AI and Innovation. In this role, Pataky will lead the integration of artificial intelligence across Bragg’s products, processes, and player engagement strategies to boost growth and operational efficiency.
Driving AI Strategy Across Bragg’s Business
Pataky will collaborate with Bragg’s technology teams to develop a comprehensive AI strategy. This will include embedding AI into product development and design, enhancing user experience, refining external communications, supporting safer gambling initiatives, and optimizing internal operations. The move reflects Bragg’s focus on leveraging data, advanced analytics, and AI to improve player engagement and maximize revenue.
Proven Expertise in AI and Innovation
With over a decade at Sportradar, Luka Pataky brings extensive experience in AI-driven technology. As Senior Vice President for Automated Content, he led a team that built a scalable system powering over 300,000 sports events annually. His work involved applying AI, computer vision, and deep learning to automate real-time sports data collection and content creation, reducing operating costs and increasing efficiency.
Earlier, Pataky helped establish Sportradar’s innovation unit, promoting rapid prototyping and strategic partnerships with universities and labs. His leadership has consistently focused on using AI and data analysis to identify new product opportunities and drive strategic initiatives.
Bragg’s Commitment to AI Innovation
Known for award-winning igaming content and technology, Bragg has integrated AI technologies into its business model. For example, it introduced an AI-powered Games Recommendation System within its Fuze marketing toolkit. The company also applies AI extensively to responsible gambling efforts, using advanced data analysis to identify at-risk players more effectively.
Leadership Insights
Matevž Mazij, CEO of Bragg, said, “Luka Pataky is the ideal hire as we accelerate our AI and innovation goals. His deep experience with emerging technologies will help position Bragg for the next phase of growth. As AI adoption increases across igaming, Bragg continues to stay ahead of the competition.”
Luka Pataky commented, “Bragg has a strong culture of technology and innovation. The company’s vast user data offers an opportunity to generate intelligence that will shape future player engagement. Integrating AI throughout product and operations will set Bragg up for sustainable growth.”
He added, “I look forward to contributing to Bragg’s evolution into an AI-first company, enhancing player experiences for operator partners and delivering clear business value.”
Why Product Developers Should Take Note
- Pataky’s role underscores the growing importance of AI integration in product development and user experience.
- Bragg’s approach emphasizes cross-functional collaboration to embed AI in multiple business areas, from marketing to responsible gambling.
- Developers focused on building user-centric products can learn from Bragg’s use of AI for personalized recommendations and safer gambling tools.
- The strategic leadership highlights how AI can drive both innovation and operational efficiency in fast-moving industries like igaming.
For product teams aiming to deepen their AI skills, exploring dedicated AI training can be valuable. Resources like Complete AI Training’s latest courses offer practical insights into AI tools and integration strategies relevant to product development.
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