Luma AI Opens London Office to Accelerate EMEA Growth, Taps Jason Day to Lead International Expansion
Luma AI - the company behind Dream Machine and Ray3 - has opened its first international office in London, one of the busiest hubs for advertising, brands, and entertainment. The move signals a clear push to work closer with production markets across EMEA.
"To build intelligence that truly serves global creators, Luma AI will work alongside them in their markets, cultures, and workflows," the company said. "London is the first step in that strategy, as it has the unique position as a global center of advertising, brands, and entertainment."
From the London base, Jason Day, a former WPP and Monks executive, will lead international business development, strategic partnerships, and customer expansion outside the U.S.
Said CEO Amit Jain: "We have the capital and capacity to bring world-scale AI to creatives everywhere. Launching across EMEA (Europe, Middle East, and Africa) is the logical next step."
Caroline Ingeborn, COO of Luma AI, added: "Jason brings a rare combination of commercial strategy, international growth experience, and deep understanding of the creative space. His leadership across Monks and WPP - especially scaling large cross-border teams and building client relationships in markets like London, Munich and Riyadh - makes him the ideal leader to drive our next chapter."
Day said: "Luma AI is the world leader in developing multimodal artificial generative intelligence (AGI) for the creative industry. Putting that intelligence into the hands of creative professionals around the world - be they marketers, gamers, or film studios - will transform the entire creative process."
Hiring Plan and Expansion Timeline
- 200 roles planned in London in 2026 across research, engineering, partnerships, and strategic development.
- By 2028, the company expects to add roles across the U.K., Europe, and Saudi Arabia as new workflows emerge in advertising, brands, and entertainment.
Luma AI is backed by Humain, Andreessen Horowitz, AWS, AMD Ventures, NVIDIA, Amplify Partners, and Matrix Partners.
Why this matters for creatives, agencies, and brand leaders
- Closer collaboration: On-the-ground teams in London speed up co-development, pilots, and integration into existing production workflows.
- Faster iteration: Expect tighter feedback loops for tools like Dream Machine and Ray3, tuned to regional needs and formats.
- Deeper partnerships: More opportunities for joint solutions with holding companies, production studios, and enterprise brands.
- Talent concentration: Growing research and engineering presence in the U.K. could set new benchmarks for 3D, video, and generative pipelines.
What to do next
- Identify 2-3 use cases worth piloting (concepting, previsualization, short-form ads, social variants) and assign a cross-functional team.
- Review data and rights workflows now-especially asset usage, consent, and model fine-tuning policies.
- Map vendor fit: where Luma AI slots in alongside your current stack for production, post, and creative ops.
- Stand up an enablement track for creative, production, and strategy teams to keep pace with new tooling.
Explore Luma AI's platform and tools on the official site: luma.ai. For context on Day's background, see WPP.
If you're building capability across functions, here's a practical starting point for team upskilling: AI courses by job.
Your membership also unlocks:
