Luma AI Ray3 now in Adobe Firefly: HDR cinematic video, creative control, early access

Ray3 arrives in Adobe Firefly: fast, cinematic video for creatives

Luma AI's latest video model, Ray3, is now live in the Adobe Firefly app. As the first launch partner, Firefly gives you early access for the next two weeks, alongside availability on Luma AI's Dream Machine.

If you storyboard, pitch, or produce content, this matters. Ray3 turns prompts into 10-second, production-ready shots with sharper control and more believable motion - all inside your existing Firefly workflow.

What Ray3 brings to your workflow

• 10-second cinematic clips with more realism and control.
• Native HDR support for richer contrast, deeper shadows, and brighter highlights in professional formats.
• Built-in multimodal reasoning to better capture intent and handle tough scenarios: motion blur, crowds, preserved anatomy, physics simulations, and large scene exploration.

Where it fits for creators and teams

• Content creators: Use Text to Video for quick b-roll and backgrounds that bridge gaps in tutorials, add narrative beats to Reels, or create smooth transitions for TikTok.
• Filmmakers and producers: In Firefly Boards, explore environments, shot compositions, and camera perspectives before you shoot. Map out chase sequences through a busy city or quiet, remote settings in minutes.

Built for real production workflows

Anything you make with Ray3 in Firefly syncs to your Creative Cloud account, so you can refine in apps like Premiere Pro. That keeps your edit pipeline tight and your revisions fast.

As with all partner models in Firefly, your generations aren't used to train generative models. Every asset includes Content Credentials so you can see which AI created it, supporting transparent collaboration and review.

Quick prompts to test

• "Cinematic close-up of raindrops sliding down a motorcycle helmet at night, HDR highlights, slow dolly-in, realistic motion blur."
• "Wide aerial of a desert highway at golden hour, heat shimmer, passing cars, gentle camera tilt, high-contrast HDR."

Try Ray3 now

Ray3 is available today in the Firefly app. Customers on a paid Firefly or Creative Cloud Pro plan get unlimited Ray3 generations through October 1.

For the next two weeks, Ray3 is available only in Firefly and on Luma AI's Dream Machine. Start here: Adobe Firefly and Luma Dream Machine.