Luxury Presence Raises $37M to Launch Presence CRM, an AI Relationship Engine for Real Estate Pros
Luxury Presence closed $37M in new funding to speed up the rollout of Presence CRM: $22M in Series C equity led by Bessemer Venture Partners, plus a $15M debt facility from J.P. Morgan. The company serves 87,000+ residential agents and brands and plans to ship Presence CRM across all plans starting February 2026.
The promise is simple: turn an agent's network into a steady source of new deals by finding intent signals early, then prompting the right outreach at the right time. For agents and broker-owners who grow through relationships and brand, this is the kind of system that pays for itself if it consistently surfaces even one extra listing or buy-side client per quarter.
What Presence CRM Actually Does
Presence CRM isn't a digital rolodex. It's a System of Action built to reduce guesswork. It unites contacts, social followers, communication history, website behavior, and data from other CRMs with third-party data. Property records get refreshed, life events are tracked (job changes, liquidity signals), and the system estimates who is most likely to enter the market-often before any visible activity.
Then Presence AI drafts on-brand texts, emails, and call prompts. Agents get a daily feed with three things: who matters today, why they matter, and the next best action. It's especially useful for luxury agents nurturing high-value spheres over long cycles where timing and tone make the difference.
CEO Malte Kramer: "High-performing agents have years of business buried in their existing contacts and digital rolodexes. Presence CRM brings those opportunities to the surface and shows every agent exactly what to do next. Traditional CRMs need to be fed. This is the first system that feeds the agent."
Why This Matters for Real Estate and Construction Pros
Real estate is a $1.5T+ market with 4M+ licensed professionals. Margins come from relevance and speed. If your database is quiet for months, you're invisible when clients are ready. AI that scans your sphere daily for intent signals can keep you in the conversation without manual grind.
Luxury Presence isn't talking about generic automation. Their platform leans on nearly 700M annual interactions and 15B+ data points across 17,000 client businesses. According to the company, agents on the platform grow six times faster and close nearly three times more transaction volume than peers in the same markets.
Byron Deeter, Bessemer Venture Partners: "By unifying proprietary data with AI designed for the nuances of real estate, they're giving agents a compounding advantage and turning existing relationships into their most powerful growth engine."
Key Numbers to Watch
- $37M total raise: $22M Series C equity + $15M debt facility
- 110% ARR growth since the 2023 Series B-1
- $85M+ ARR across the platform
- 17,000 real estate businesses; 400,000+ listings; ~$450B in annual transaction volume
- Rollout: Presence CRM included with all plans starting February 2026
How You'd Use It Day to Day
- Unify your data: import contacts from your phone, email, past CRMs, and MLS exports; connect social and website analytics.
- Set your voice: approve message templates so AI drafts feel personal and on-brand.
- Follow the feed: each morning, act on the short list-call, text, or email with context.
- Add notes, not admin: log outcomes in-line; let the system refine who shows up next.
- Track lift: watch deal sources shift from paid leads to sphere-driven opportunities.
Broker-Owner and Team Lead Playbook
- Make data hygiene a KPI: dedupe contacts, standardize fields, and tag VIPs, past clients, and referral partners.
- Standardize brand voice: provide approved scripts and templates for listings, buyer consults, and follow-ups.
- Measure what matters: weekly review of contact-to-convo rate, convo-to-appointment rate, and pipeline created from sphere signals.
- Integrate training: teach agents how to customize prompts, approve messages fast, and close the loop after each touch.
- Mind compliance: align on consent, opt-outs, and privacy standards across email, SMS, and social channels.
What This Signals for the Industry
AI is shifting from "tasks" to "timing." The winners will be the teams who systematize relationship data, keep brand quality high, and respond quickly to micro-signals. If you've been burning time on manual follow-up or cold outreach that goes nowhere, expect a reallocation of effort toward warm sphere activity and fewer, better touches.
Timeline and Next Steps
- Presence CRM starts rolling out February 2026 and will be included on all Presence Platform plans.
- Join the waitlist and learn more at luxurypresence.com/crm.
About Luxury Presence
Founded in 2016 by CEO Malte Kramer, Luxury Presence is a growth platform for high-performing agents, teams, and brokerages. The company provides agent-branded websites, marketing tools, and Presence CRM. More than 17,000 real estate businesses use the platform, including 30% of the Wall Street Journal RealTrends top agents and teams. Investors include Bessemer Venture Partners, Switch Ventures, NextEquity, Toba Capital, Spencer Rascoff, Tom Ferry, Dirk Nowitzki, and Larry Fitzgerald.
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