MAGIC MOVES: Hybrid AI Product Shoot by MIERSWA-KLUSKA
Products that open to the beat, float through space, and bend physics-delivered as if captured in a single take. What once demanded robots, SFX crews, and high-speed rigs is now built with a lean hybrid AI workflow by MIERSWA-KLUSKA.
The base is handcrafted photography. A small, focused team shapes the light and the look. Then AI extends the motion, timing, and effects-without bloating costs or teams.
What actually changed
Complex product movements used to be a hardware problem. Now, the hardware is your lighting and camera; the rest is a software stack guided by creative intent. The result: cleaner setups, stronger concepts, and bigger impact on screen.
"AI does not replace our creative direction-it extends it. The idea, the light, and precise product staging remain essential. Everything else is a tool," says the team.
The hybrid workflow in short
- Start with handcrafted style frames and controlled lighting.
- Define the visual language: materials, reflections, motion logic, and rhythm.
- Animate and expand with AI-iterate until movement matches the concept and music.
- Keep humans in the loop for timing, transitions, and product fidelity.
- Deliver high-end motion with manageable budgets and smaller crews.
Creative freedom without the tech tax
Working with liquids, micro-movements, and high-speed effects used to hit a wall of logistics. With this approach, you think in shots and emotion first-then decide which parts are captured in-camera and which are extended with AI. Less friction. More room for ideas.
Quality still comes from idea and light
As generation tools improve, photorealism becomes a commodity. The filter that matters: Does the image make sense in context? Does it carry an idea? Does it move you-or is it just a technical flex?
Where AI helps-and where it shouldn't
There isn't one "AI." There are many tools and use cases. For MIERSWA-KLUSKA, AI is strongest for turning their own style frames into motion. They define the look, stay open to surprise, and remain hands-on in shaping the final result.
Skills that still win
- Light and perspective-especially across moving shots where both evolve within a scene.
- Planning for motion: choreography, transitions, and rhythm.
- Owning source material for consistency, control, and independence.
Small but real surprises
Their treatments now read better and sell the vision faster. That alone speeds up buy-in.
Labels don't matter; outcomes do
Photographers, image-makers, visual concept creators-those lines blurred long ago. The team thinks in images, concepts, and moving formats, then picks the right tools for the job.
What's next
More timeless projects with longevity. Deeper work in cosmetics. And yes, there's still room for robots and high-speed cameras where they make sense.
Practical takeaways for creatives
- Start small: build one hero shot with handcrafted stills, then animate it with AI.
- Decide your signature: lighting, material behavior, and motion grammar.
- Own your inputs: shoot your own plates and textures to avoid generic output.
- Use AI to extend physics-not to replace creative direction.
- Judge by idea, rhythm, and clarity-not by technical novelty.
See more
Credits
- Director: Mierswa-Kluska
- Artist: Mierswa-Kluska
- Production: mplusk films
About MIERSWA-KLUSKA
mplusk films is a media production laboratory focused on advanced moving images, digital content, and experimental commercials-blending high-end photography and film, design and art, technology and emotion. Their creativity is rooted in digital and mechanical research and deep knowledge of luxury brands, their products, and aesthetics. They provide in-house creative direction and production services.
Tags
- München
- AI
- Director
- Creatives to Watch
- Fashion
- MIERSWA-KLUSKA
- Artist: Mierswa-Kluska
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