MahiMarkets brings agentic pricing and risk technology to Dubai

MahiMarkets brings agentic pricing to Dubai as DIFC launches an AI programme. The programme expects $3.5B in output and 25,000 jobs.

Categorized in: AI News Finance
Published on: Jun 16, 2026
MahiMarkets brings agentic pricing and risk technology to Dubai

MahiMarkets has expanded its Dubai operations, bringing its agentic pricing and risk engine to multi-asset brokers and prop firms as the city pushes to become the world's first AI-native financial centre.

The Dubai International Finance Centre (DIFC) recently launched an AI programme that it expects to generate $3.5 billion in economic output and 25,000 new jobs. The initiative supports the goal of becoming the first AI-native financial centre, creating an opening for technology like MahiMarkets' agentic system, according to Andrew Morgan, Chief Product Officer. "The Gulf is well-suited to our agentic operating model shift, with high broker density, active retail flow, and with metals, oils and commodities, then FX, all growing in the region," Morgan said. "Dubai has a clear window to be a global leader in this space, benefiting from a regulatory environment that rewards firms moving beyond standard connectivity. Rather than watching and reacting to every screen, specialists can act on pricing, spread and risk as conditions move, freeing teams up to focus on strategy and client relationships that actually grow the business."

How the agentic engine works

The engine is powered by specialised agents and fed by regional Centres of Excellence in London, New York, and Tokyo, providing 24/7 coverage. Susan Cooney, Co-founder and Co-CEO of MahiMarkets, said: "Dubai is setting the global benchmark for an AI-market, which is the perfect fit for MahiMarkets and our technology. Our ambition is to power the Gulf's next wave of growth through our agentic pricing and risk engine, operating with 24/7 coverage that'll help the region's businesses lead the way."

Expansion plans in the Gulf

Dubai is a priority growth region for MahiMarkets over the coming year. The firm plans to expand headcount and engage with the Emirates's financial services community as the AI-native market takes shape. Founded in 2010, MahiMarkets applies machine learning models refined over two decades of live-market trading, across multiple cycles and global events.

Why this matters for Finance professionals

Agentic systems handle real-time pricing, spread, and risk decisions that once required constant trader attention. For brokers and prop firm professionals in Dubai, this means less screen-watching and more capacity for client strategy and revenue growth. With 24/7 coverage across FX, commodities, and other regional heavyweights, the technology offers a direct route to staying competitive in a high-density broker market without scaling headcount at the same pace.


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