The Caterer's AI for Guest Experience webinar launches today
AI is changing every touchpoint in hospitality-from how guests pick a place to stay with assistants to how they ask for service on site. The real question: how do operators turn that shift into better stays, smoother teams, and stronger margins?
The Caterer's AI for Guest Experience webinar is a free online event, sponsored by hospitality tech specialist Lolly. Expect clear, practical ways AI, automation, and generative tools can improve guest experience while giving your operation a measurable edge.
On the panel: digital marketing and AI expert Will Francis, who will show how to use AI for sharper marketing, faster content creation, and cleaner workflows. As he puts it, "AI is just a tool. It's not a Terminator kind of thing. It is just a tool, and it's really useful behind the scenes."
He'll also break down how teams can use AI to make sense of big spreadsheets, process customer data, spot patterns, and act on them quickly-without drowning staff in manual analysis.
Joining Francis are Dean Culpan, general manager at South Place hotel, and David Turner, chief technology officer at Compass Group UK & Ireland. Peter Moore, chief executive at Lolly-winner of Innovative Guest Experience of the Year at The Caterer's inaugural Supplier Awards earlier this year-will share how smarter systems create smoother service and happier guests.
Make AI another member of the team
Whether you run a boutique venue or a multi-site brand, this session is built for real-world use, not theory. You'll walk away with strategies you can apply this quarter.
What you'll learn
- How AI can improve the end-to-end guest experience while keeping service personal and human.
- Practical integrations-bookings, service delivery, CRM, and marketing-that boost revenue and guest satisfaction.
- How to design a guest-first model where automation handles the heavy lifting and staff deliver high-touch moments.
- How to keep your brand findable as guests rely more on AI assistants than search engines to choose where to stay.
- What's next: predictive booking systems, autonomous service layers, real-time personalisation, LLM-driven travel search, and new distribution channels.
Get the most from the session
Bring one friction point to fix (bookings, upsells, or service recovery), one dataset to analyze (guest feedback, POS, or loyalty), and one touchpoint to improve (pre-stay emails, in-stay messaging, or post-stay offers). You'll leave with a plan you can test immediately.
If you want structured learning for your team after the event, explore focused AI training by job role at Complete AI Training.
Sign up to The Caterer's AI for Guest Experience webinar for free today.
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