2026 AI & Comms Survey: We need YOU
AI is reworking how PR and communications teams plan, produce, and measure. If you work in comms, your experience matters. Add your voice to the 2026 AI & Comms Survey and help set a practical benchmark for what's working, what's hype, and what needs fixing.
Why this survey matters
We're building a clear view of AI adoption in communications: use cases, results, guardrails, and team skills. The goal is to deliver a no-nonsense report you can use to compare your programs and make smart decisions across the next 12 months.
Who should participate
- PR pros: agency, in-house, independent consultants
- Corporate communications, employee comms, and public affairs
- Content, social, and influencer teams supporting comms
- Leads, managers, and hands-on practitioners
What we're asking
- Where AI is used today (media relations, content, research, measurement, issues/crisis)
- Which tools are sticking vs. stalling
- Policies, approvals, and review processes
- Quality control, bias checks, and disclosure practices
- Team skills, training gaps, and hiring plans
- Budgets, time saved, and outcomes you can stand behind
Time and deadline
The survey takes about 10 minutes. It closes soon-please complete it this week so your input is counted.
How your responses will be used
- Aggregated findings with clear benchmarks and practical recommendations
- An executive summary you can share with leaders and clients
- Potential webinar or briefing to walk through results
We'll report at the trend level. Individual responses won't be published. Please avoid sharing confidential or client-sensitive information.
Incentives
We plan to provide early access to the results. If additional incentives are offered, they'll be listed on the survey page.
Take the survey
Make your voice count: Start the 2026 AI & Comms Survey.
Useful resources (optional)
- NIST AI Risk Management Framework - helpful for policy and risk discussions
- CIPR AI in PR resources - ethics, guidance, and case examples
Upskill your team
If you're formalizing training or building a skills plan for 2025-2026, these curated options can help your staff move faster and stay compliant:
- AI courses by job - pick learning paths for comms, content, and marketing roles
- Popular AI certifications - credible options for teams that need proof of skill
Share it with your network
The more data we gather, the more useful the benchmarks. Pass the survey to your agency team, internal partners, and peers at other organizations.
Thank you for lending your experience. It will help comms leaders cut through noise and apply AI where it actually delivers results.
Your membership also unlocks:
