Malaysia Weighs Mandatory AI-Generated Content Labels to Combat Online Misuse

Gov’t May Require ‘AI Generated’ Labels Under Online Safety Act

The Malaysian government is exploring the possibility of mandating labels for artificial intelligence (AI)-generated content under the upcoming Online Safety Act 2024. This legislation is expected to be enforced by the end of the year.

Communications Minister Datuk Fahmi Fadzil emphasized that labeling AI-generated content is a critical step to curb misuse on social media platforms, including scams, defamation, and identity impersonation.

Proactive Labelling by Platforms

During a recent press conference, Fahmi pointed out that some social media companies have already started voluntarily tagging AI-generated materials. He suggested that such efforts could be extended through regional cooperation among ASEAN nations.

“We believe platforms must be proactive in labelling AI-generated content as such,” he said after attending the Institute of Public Relations Malaysia's (IPRM) event YOU & AI: MEET@BANGSAR.

Global Discussions on AI Regulation

Fahmi acknowledged that there are currently no universally accepted regulatory guidelines addressing fake AI-generated videos and images. However, discussions are underway at international forums such as the United Nations (UN) and the International Telecommunication Union (ITU).

He shared insights from the AI for Good Summit in Geneva, highlighting ongoing debates about who should oversee AI regulation. Fahmi stressed the role of national bodies, including Parliament and relevant ministries, in leading regulation efforts while recognizing that all ministries have responsibilities to evaluate AI use within their sectors.

AI’s Role and the Younger Generation

In his speech, the minister reminded that AI cannot fully replace human roles. He urged the younger generation, especially Gen Alpha, to be aware of AI’s advantages, challenges, and limits as they grow up in an AI-influenced environment.

Key Takeaways for Government Personnel

• Prepare for new compliance requirements related to the labeling of AI-generated content under the Online Safety Act.
• Encourage collaboration with platforms and ASEAN partners to support transparent AI content identification.
• Stay informed about ongoing global regulatory discussions to align national policies effectively.
• Promote AI literacy among younger populations to foster responsible use and awareness.

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