The global marketing technology market will grow from $175.95 billion in 2025 to $296.88 billion by 2030, an 11.0% compound annual growth rate, as AI tools change how businesses target and engage customers, according to a new report from MarketsandMarkets. The market was valued at $154.06 billion in 2024.
"The MarTech market size was valued at USD 154.06 billion in 2024 and is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, exhibiting a CAGR of 11.0% during the forecast period," the firm said. The demand is driven by organizations trying to improve tailored customer experiences through better natural language processing and predictive analytics.
AI and data platforms drive personalization
Generative AI now lets marketers build personalized content and campaigns by analyzing data from social media, CRM systems, and web analytics. Customer Data Platforms (CDPs) unify information from multiple touchpoints, giving businesses a single view of customer behavior. This integration enables hyper-targeted ads, real-time interaction tools, and automated lead scoring.
The shift toward AI for Marketing is clear in the rapid adoption of no-code AI platforms. These tools let smaller companies use advanced AI without deep technical expertise. According to Chief Martec, the number of MarTech products grew 27.8% year-over-year, reaching 14,106 products in 2024.
Where the growth is coming from
Online marketing holds the largest share of the market, driven by cost-effectiveness, precise targeting through data analytics, and the global rise of smartphone use. Enterprise users will see the highest growth rate, as large organizations in retail and finance adopt AI-driven analytics, marketing automation, and CDPs to manage complex campaigns across many channels.
The Asia Pacific region will register the highest CAGR during the forecast period. China leads as the largest digital market, fueled by its e-commerce ecosystem and mobile-first consumers, while India follows with a fast-growing internet user base and affordable data. Both markets are seeing heavy investment in AI-powered personalization and automated campaigns.
Key players in the MarTech space
Google, Microsoft, Oracle, Salesforce, and HubSpot are among the top companies in the market. Google focuses on AI-driven advertising through Google Ads and Analytics, while Microsoft emphasizes integrated platforms with Dynamics 365. Oracle offers enterprise-level marketing automation with Eloqua and Responsys, and HubSpot provides a full inbound marketing and CRM platform for businesses of all sizes.
NICE, based in Israel, specializes in AI-driven customer experience with its CXone cloud platform. These companies are investing heavily in first-party data utilization and privacy-compliant targeting, as detailed in the full MarketsandMarkets report.
Why this matters for marketing professionals
The 11% CAGR signals that AI and data unification are no longer optional extras-they are becoming the backbone of marketing operations. Marketers who can work with CDPs, predictive analytics, and generative AI tools will be better positioned to deliver the personalized campaigns that the report identifies as the primary growth driver. The expansion of no-code platforms also means that hands-on AI skills are now accessible to teams without dedicated data science resources.
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