Masters of AI™ Launches to Close the AI Skills Gap for Creatives
Creative Director Benjamin Benichou has launched Masters of AI™, a program built to help working creatives level up their AI workflows without drowning in tool-of-the-week tutorials. The focus: durable concepts, taste, and strategy that outlast any single model or interface.
Benichou leads New York-based studio 3.11LABS and has guided major brands and agencies. He created the program after seeing that prompt sheets weren't enough for professional-grade work.
The Thesis: AI Is a Tool - Taste Is the Edge
"AI is just a tool. It can make you more efficient and remove previous limitations, but it's still a tool that is nothing without human creativity, vision and strategy," Benichou said. "This is the single biggest opportunity for creatives to finally break free from previous constraints and gain financial freedom."
The program reframes AI from a cost-cutting tactic to a revenue engine: produce localized, high-performing assets at scale while keeping creative direction tight.
What You'll Learn
- Move from idea to visual quickly, replacing weeks of moodboards and pre-production with immediate concept tests.
- Build agile workflows and guardrails so you don't get stuck in endless iterations.
- Work with AI video and integrate advanced pipelines as new tools land.
- Price AI-involved work with confidence and defend the value of your creative direction.
- Strengthen taste, visual culture, and references - the true differentiators as tools become accessible to everyone.
- Adapt fast as tools change overnight without losing your standards.
Built for Senior Creatives
The program attracts experienced designers, art directors, and creative leads who want to upskill, not start from zero. Over 600 professionals from major brands and agencies have enrolled, signaling strong demand for practical AI education made for the field.
Senior talent brings the taste and curation that models can't replicate - the program helps translate that strength into faster delivery and clearer client buy-in.
Moves at the Speed of Releases
Masters of AI™ has grown fast, adding new lessons on AI video and workflow integration within weeks of major releases. Benichou added five new lessons just two weeks after testing the breakthrough model Nano Banana, keeping the curriculum current without chasing features for their own sake.
Why This Matters Now
"Before AI, you could have the best vision, taste and idea, but you were constantly limited by client understanding, budget and production limitations," Benichou said. "Now you can visualize your idea way quicker and make it easier for other people to see it."
If you sell creative, faster visualization and sharper references mean fewer lost ideas, better feedback, and more approvals. That compounds into portfolio growth and better margins.
How to Join
Learn more or apply here: mastersofai.courses.
If you're scanning broader course options by role or skill, explore this curated roundup: Latest AI Courses.
About Masters of AI™
Masters of AI™ helps creative professionals build reliable AI workflows and position themselves as leaders in an industry where AI is now standard. The program blends strategy, taste, and practical systems to produce client-ready work at speed.
About ©3.11LABS
©3.11LABS is a New York-based creative studio specializing in AI-driven workflows for iconic global brands. Led by Creative Director Benjamin Benichou, the studio shows how AI translates into professional-grade outcomes.
Media Contact
Benjamin Benichou
benny@311labs.ai
213-713 0473
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