MavenAI and Engrain Automate All-In Apartment Pricing on Google Business Profiles

MavenAI and Engrain Partner to Automate All-In Apartment Pricing on Google Business Profiles

Sep 12, 2025 - Madison, Wis.

MavenAI and Engrain have formed a partnership to push real-time fee transparency into Google Business Profiles (GBP) for multifamily communities. Using Engrain's SightMap REST API, fee data can be syndicated automatically into GBP listings managed by MavenAI, helping operators meet renter expectations and comply with emerging fee disclosure regulations.

Why this matters to multifamily operators

Prospects expect the full cost before they apply-rent, fees, and concessions included. New state and local rules are increasing the pressure to disclose all fees upfront, and operators need a simple, scalable way to keep every property compliant.

Publishing all-in pricing directly on GBP reduces friction, improves lead quality, and eases call volume to onsite teams. It also aligns your online presence with what residents already expect from travel and retail.

How the integration works

MavenAI manages GBP at scale across portfolios. With Engrain's fee data flowing in through SightMap, listings show recurring and one-time fees alongside unit pricing and availability-automatically.

• Structured Fee Transparency: Clear presentation of all fees within the available unit section of GBP.
• Automatic PMS Sync: Unit pricing, floor plan availability, and current concessions stay current without manual updates.
• Dynamic, AI-Powered Google Posts: Amenities, availability, and concessions are transformed into optimized daily posts.

What leaders are saying

"Managing a Google Business profile should be automatic," said Alec Slocum, CEO of MavenAI. "MavenAI now does that at scale for multifamily, across more than 2M units. With Engrain's fee transparency built in, operators can finally publish all-in pricing without effort. The impact is obvious: better applicants, fewer distractions, and real alignment with what residents expect."

"The fees associated with renting an apartment can be numerous and confusing," said Brent Steiner, founder and CEO of Engrain. "We're excited to partner with a cutting-edge, AI-driven company like MavenAI to support the shift to fee transparency."

Operator checklist to get value fast

• If you use SightMap: Enable fee syndication to MavenAI at no additional cost. Contact your Engrain representative to request fee data access for MavenAI.
• Confirm fee inventory: Align recurring and one-time fees (application, admin, parking, pets, utilities) and standardize naming.
• Map and test: Ensure PMS fee codes map to SightMap fields, then spot-check GBP listings to validate accuracy.
• Measure results: Track changes in lead quality, call volume, and application completion after all-in pricing goes live.

About MavenAI

MavenAI automates multifamily marketing for 800+ companies, handling Google Business Profiles, social posts, reviews, and listings across 60+ directories for every property. The platform saves time, cuts costs, and improves the renter experience so teams can focus on higher-impact work. Learn more at hiremaven.ai.

About Engrain

Engrain builds interactive touring, mapping, and data visualization software for real estate. Its flagship products include SightMap, TouchTour, and Asset Intelligence, backed by advanced integrations and proprietary mapping technology. Learn more at engrain.com.