Maximilian Orgonyi appointed Chief Transformation Officer to drive AI strategy at RTL Deutschland

Maximilian Orgonyi to Lead Transformation and AI Strategy at RTL Deutschland

Effective 1 August 2025, Maximilian Orgonyi will take on the role of Chief Transformation Officer at RTL Deutschland. In this position, he will be responsible for steering the broadcaster’s transformation agenda, managing AI partnerships, and overseeing procurement. Orgonyi will report directly to CEO Stephan Schmitter.

Since joining RTL Deutschland in 2023, Orgonyi has played a key role in shaping the company’s strategic direction. He came from McKinsey & Company, where he focused on strategy and corporate finance within the Media & Tech sector. At RTL, he initially led the strategy team and later expanded his responsibilities to include central procurement and AI partnership development.

Strategic Focus on Transformation and AI

Stephan Schmitter emphasized Orgonyi’s strategic value, highlighting his expertise in transformation and his clear vision for the evolving video content market. Orgonyi's insights have contributed significantly to RTL Deutschland’s negotiations for the planned acquisition of Sky Deutschland.

Orgonyi commented on the media landscape’s shift: “The media markets are undergoing a fundamental transformation, from streaming to artificial intelligence. RTL Deutschland has a clear strategic response to this change. I am grateful to Stephan Schmitter for his trust and look forward to helping drive this strategy forward together with our leadership and strong teams.”

Background and Expertise

• Before joining McKinsey in 2017, Orgonyi worked in mergers and acquisitions at Deutsche Bank in London.
• He holds an MBA from the University of Cambridge, a degree in Finance and Accounting from the University of St. Gallen, and a Business Administration degree from Vienna University of Economics and Business.
• His experience spans strategy, corporate finance, procurement, and AI partnership management, equipping him to lead RTL Deutschland’s transformation efforts effectively.

For executives focused on strategy and transformation in media and technology sectors, Orgonyi’s appointment signals RTL Deutschland’s commitment to integrating AI and strategic innovation into its core operations.

Those interested in expanding their knowledge of AI strategy and transformation can explore relevant courses at Complete AI Training.