mea Platform names Elliott Bundy CMO amid growth and AXIS partnership expansion

mea Platform appoints Elliott Bundy as CMO to sharpen brand and scale go-to-market

mea Platform has named Elliott Bundy as chief marketing officer, adding a seasoned brand and communications leader with deep experience across re/insurance and financial services. The hire comes as the company expands its AI modules and steps up commercial execution with carriers and brokers.

Bundy previously served as chief communications and brand officer and chief marketing officer at Acrisure, where he supported the integration of 700+ acquisitions and launched a global brand through partnerships with the NFL's Pittsburgh Steelers, the NBA's Golden State Warriors, and multiple NHL franchises. He also led brand and communications during XL-Catlin's combination and the transition to AXA XL after the AXA acquisition.

Earlier in his career, Bundy worked in political communications on Capitol Hill and in statewide campaigns, and he remains active in advocacy for child adoption and autism awareness.

Why this hire matters for insurers and brokers

mea Platform focuses on practical, measurable operational gains-streamlining submissions, policy admin, and claims without heavy integrations or long deployments. CEO Martin Henley emphasized the goal: help carriers and brokers improve profitability by unlocking more operational efficiency and making value visible fast.

Bundy's background suggests a playbook built on enterprise storytelling, proof at scale, and partner-led distribution. Expect tighter alignment between product, client outcomes, and market narrative-along with clearer metrics on time-to-value.

What mea is building-and where it's headed

The company offers modular AI for re/insurers and brokers with fast implementation and workflow-level automation. Recent momentum includes an expanded relationship with AXIS Capital to integrate AI across global operations and co-develop new modules for real underwriting, policy, and claims work.

• AI-driven automation for submissions, policy administration, and claims management
• Co-development of new modules built for AXIS and broader market use
• Focus on measurable value: cycle time, accuracy, expense ratio, and written premium lift

Learn more about AXIS Capital's global footprint here: AXIS Capital. For context on AXA XL's enterprise footprint: AXA XL.

The marketing playbook to watch

• Category narrative: AI that fixes tangible capacity and cost problems in re/insurance operations.
• Proof over promise: rigorous case studies, before/after baselines, client quotes, and quantified KPIs.
• Alliance marketing: joint stories with carriers and brokers, co-development roadmaps, and customer councils.
• Change enablement: simple onboarding, workflow guides, and role-based training for underwriting, claims, and operations.
• Governance clarity: data controls, audit trails, and alignment with model risk management.

Key KPIs likely to define success: pilot-to-rollout conversion rate, implementation time, payback period, adoption by function, document touch-time reduction, and impact on loss and expense ratios. On the funnel side, watch pipeline velocity by segment (carrier vs. broker), MQL-to-SQL conversion, and opportunity influence from partner programs.

Action steps for insurance marketing leaders

• Map 3-5 high-friction workflows (e.g., triage, clearance, bordereaux, claims intake) and build ROI calculators around cycle time and rework reduction.
• Publish clear proof: 1-page metrics summaries, 3-minute demo clips, and ops leader testimonials tied to specific KPIs.
• Stand up a "crawl-walk-run" adoption path with change kits for underwriting, claims, and compliance.
• Embed governance messaging early: data privacy, human-in-the-loop review, exception handling, and auditability.
• Integrate with distribution: broker enablement assets, joint webinars, and co-branded case studies.

Outlook

With Bundy leading marketing, expect mea to tighten its category narrative, scale partner stories, and foreground outcomes that matter to P&L owners. If execution mirrors prior work at Acrisure and XL/AXA XL, the brand should convert more pilots into enterprise rollouts-and do it with cleaner, faster messaging that resonates with operators and CFOs.

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