MikeWorldWide Launches PRISMA Labs.ai: An AI Layer for Modern PR
MikeWorldWide (MWW) has introduced PRISMA Labs.ai, a proprietary platform that blends PR, AI, and strategic marketing intelligence. This new ecosystem is built to simplify complex communications and deliver measurable results. Its first offering, PreBunk™, focuses on proactively protecting brand reputation in an AI-driven landscape.
Michael Kempner, MWW’s founder and CEO, describes PRISMA Labs.ai as a "tech sandbox"—a space where emerging AI platforms are tested and refined before solving client challenges. This approach ensures that the platform evolves in step with real-world communication needs.
What PRISMA Labs.ai Brings to Communications
Built specifically for today’s communications environment, PRISMA Labs.ai combines advanced AI with expert strategic guidance. It transforms data into actionable insights that directly link communications efforts to business outcomes. The platform supports five core capabilities:
- Real-Time Brand Intelligence: AI monitors media, culture, sentiment, and stakeholder behavior to spot risks and opportunities early, enabling timely interventions.
- Reputation Strategy & Stakeholder Engagement: Brand equity modeling and stakeholder analysis uncover perception gaps and inform messaging that builds credibility and alignment.
- Predictive Messaging & Narrative Testing: Simulations and audience testing validate messaging, reducing uncertainty in critical moments.
- Audience & Influence Insights: Analysis of behavior and influence networks identifies key audiences and trust flows for targeted outreach.
- Custom Agents & Executive AI Enablement: AI bots and content tools tailored to brand priorities extend thought leadership and streamline executive communications.
PreBunk™: A Proactive Approach to Brand Reputation
The first solution from PRISMA Labs.ai, PreBunk™, anticipates misinformation before it can harm a brand. As Carreen Winters, MWW’s president of reputation, points out, "Your brand no longer lives just on your website or social channels—it lives in the answers AI delivers."
PreBunk™ helps organizations monitor how AI platforms represent their brand, identify vulnerabilities, and reinforce their narrative with authoritative content. The process includes:
- Auditing AI Answers: Checking for inaccuracies, omissions, or bias across AI platforms.
- Stress-Testing Scenarios: Simulating crises to evaluate AI-generated responses.
- Closing the Gaps: Creating high-authority content aligned with brand messaging to correct misinformation.
- Optimizing Discoverability: Enhancing technical aspects so credible content ranks higher in AI outputs.
- Maintaining Ongoing Oversight: Continuous monitoring to address changes in AI responses over time.
Winters emphasizes the need to shift perspective: "AI is a stakeholder audience. Instead of reacting after misinformation spreads, PreBunk™ helps brands build and protect factual narratives proactively."
About MikeWorldWide
MikeWorldWide is an independent, integrated PR agency with over 225 experts serving clients in the US and Europe. It focuses on corporate reputation, consumer brand marketing, technology, and healthcare. The agency combines research, strategy, creativity, and insight to maximize the impact of communications across channels for leading global brands and innovators.
