Millions of Brits Turn to AI for Budgeting, Side Hustles, and Financial Advice

2 in 5 Brits Use AI for Personal Finance Advice

Research from personal finance comparison site Finder reveals that 40% of Brits—around 21.3 million people—have used generative AI tools like ChatGPT or Gemini for personal finance advice. Another 25% are considering using AI for this purpose, making it roughly two-thirds of the population open to AI-driven financial guidance. Yet, 35% remain hesitant about relying on AI in managing their money.

How Brits Are Using AI for Finance

• Budgeting: The top use of AI in personal finance. About 19% of UK adults have created personal budgets with AI support, and 31% would consider it.
• Side Hustles: 18% have sought AI advice on starting or managing side businesses like freelancing, tutoring, or online selling.
• Credit Scores: 17% use AI to understand and improve their credit ratings.
• Savings: Nearly 17% rely on AI tools for saving tips.
• Investments: 16% have asked AI for stock market tips, while 15% used it for cryptocurrency advice—raising questions about AI’s reliability for high-stakes financial decisions.

Expert Perspective on AI in Finance

George Sweeney DipFA, a personal finance and investing expert, points out that the growing reliance on AI highlights a gap in accessible financial advice. AI tools are helpful for everyday money management tasks like budgeting and savings tips, but caution is necessary before trusting them with major financial choices.

He warns that many are turning to large language models built primarily for general use, not personalized financial advice. This could be risky if users are new to money management—especially if they jump into investing without addressing debts or understanding their financial goals and risk tolerance.

His advice: don’t accept AI-generated tips as gospel. Combine them with your own research and consult qualified financial advisors before making any major, long-term decisions.

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