Mindbody integrates Attentive: AI SMS and email built into your client data
Mindbody has entered a commercial partnership with Attentive to bring AI-powered SMS and email marketing directly inside the Mindbody platform. For marketers, that means fewer tools to juggle and faster ways to turn client activity into timely, personal outreach that drives visits and revenue.
The integration is included at no extra cost for Mindbody Ultimate and Ultimate+ subscribers. It pairs Attentive's messaging capabilities with Mindbody's industry-specific data so you can trigger messages based on real client behavior.
Why this matters for marketing teams
- Behavior-based automation: Trigger messages from visits, first purchases, or lapsed activity-without manual list pulls.
- One place to work: Manage SMS and email from a single dashboard inside Mindbody to cut operational drag.
- Industry context: Use Mindbody's features like Clients at Risk to prioritize winbacks and retention plays.
- Early proof: The Tox saw a 60% lift in first-time visits; beta users reported new monthly revenue and a 46% opt-in conversion rate in October 2025.
What leaders are saying
Fritz Lanman, Chief Executive Officer of Playlist, Mindbody's parent brand: "We evaluated multiple partners, and Attentive's platform stood out for its strength in enabling every business - large or small - to connect with clients and drive measurable growth in minutes."
Amit Jhawar, Chief Executive Officer of Attentive: "Operators can now turn every interaction into a timely, personalized message across SMS and email… proven to reach clients, deepen relationships, and keep them coming back."
Practical plays you can run on day one
- New client conversion: After a first visit, send a same-day SMS with a simple next step (book again, intro offer, or class recommendation).
- Lapsed client winback: Use Clients at Risk to trigger a 2-3 message sequence with an incentive and a direct booking link.
- Capacity fills: When classes or appointments dip below a threshold, auto-send a short SMS to nearby or interested clients.
- Membership health: Nudge freeze or churn-risk segments with a quick value reminder (credits left, upcoming events, member-only perks).
- Reviews and referrals: Post-visit emails asking for feedback or referrals with clear, trackable CTAs.
What's included in the integration
- Automation for SMS and email based on Mindbody behaviors and milestones.
- Centralized campaign management from within Mindbody.
- Access to Mindbody insights, including Clients at Risk, for smarter targeting.
Results worth noting
- 60% lift in first-time visits at The Tox (multi-location wellness brand).
- Beta users reported thousands in new monthly revenue.
- 46% opt-in conversion rate in October 2025.
Eligibility and cost
The integration is available to Mindbody Ultimate and Ultimate+ subscribers at no additional cost.
Fast-start checklist for marketers
- Connect Attentive inside Mindbody and verify SMS/email compliance and opt-in paths.
- Define segments: new clients, at-risk clients, high-LTV members, offer responders.
- Map triggers: first visit, 14/30/60-day lapsed, canceled class, incomplete purchase.
- Write short, plain-language messages with one clear CTA and a booking link.
- Set frequency caps and quiet hours to protect experience.
- Review weekly: bookings, revenue per send, unsubscribe rate, and conversion by trigger.
Learn more
Explore the platforms here: Mindbody and Attentive.
If you want structured training on AI-driven marketing workflows, see the AI Certification for Marketing Specialists.
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