COTHM Pakistan and MindHYVE.ai Partner to Transform Hospitality Education with AI: What You Need To Know
COTHM Pakistan has partnered with MindHYVE.ai™ to deploy the ArthurAI™ adaptive learning platform across its campuses. The goal is simple: create a learner-centered experience that is more personalized, data-informed, and aligned with real industry needs in hospitality and tourism.
With hospitality contributing over 6% to Pakistan's GDP and employing nearly four million people, the sector needs graduates who are job-ready and globally competitive. This collaboration targets that gap with AI-driven personalization for more than 12,000 students across the country.
What ArthurAI™ Brings to the Classroom
- Personalized learning paths: Content adapts to each student's goals, language preferences, and learning style.
- Faculty enablement: Real-time analytics and planning support can cut lesson-prep time by up to 70% while improving instructional decisions.
- Learning-outcome analytics: Tracks engagement and mastery so teams can improve programs faster and with evidence.
- Localization and compliance: Content aligns with national standards and the linguistic and cultural context of learners across Pakistan.
Ahmad Shafiq, CEO and Founder of COTHM Pakistan, emphasized that the initiative is aimed at improving graduate employability and global competitiveness. For faculty, the platform reduces manual overhead and frees time for coaching, feedback, and practice-based learning.
Why This Matters for Education Leaders
The World Travel & Tourism Council projects that Pakistan's hospitality sector could add 1.5 million jobs by 2030-demand that calls for adaptive skills and consistent quality at scale. UNESCO notes that AI adoption in education can improve learner outcomes by 15-25%, and systems like ArthurAI™ have shown up to 20% gains in engagement and progression.
For deans, program heads, and instructional designers, this provides a path to scale quality without scaling workload. It also creates the data backbone needed for continuous improvement, accreditation evidence, and employer alignment.
World Travel & Tourism Council: Economic Impact
UNESCO: AI in Education
Phased Rollout and National Expansion
The first phase launches at select campuses in Lahore, Karachi, and Islamabad, serving 2,000 students and 150 faculty members. This stage focuses on faculty training, curriculum integration, and performance tracking.
Insights from phase one will shape campus-wide standards before expansion to all 16 COTHM locations. The objective is to refine workflows, measure impact, and scale with confidence.
Governance, Ethics, and Data Use
A joint governance council chaired by Muhammad Jamil, Registrar at COTHM, and Jahanzeb Ahmed, VP of Operations at MindHYVE.ai™ Pakistan, will oversee the rollout. The council will align implementation with institutional goals, ethical AI practices, and responsible data use.
The resulting analytics will inform regional strategies in vocational education and support a consistent model for AI-powered delivery across campuses.
What Educators Can Do Now
- Map course outcomes to real job tasks in hospitality (front office, F&B, housekeeping, revenue, guest experience) so the platform can target skills that matter.
- Chunk content into micro-assessments and short activities that ArthurAI™ can adapt and sequence.
- Standardize rubrics and feedback templates to speed grading and improve data quality.
- Use dashboards weekly to spot at-risk students early and adjust pacing, support, or practice time.
- Pilot bilingual content where needed to reduce cognitive load and improve comprehension.
Impact on Graduate Readiness
Graduates coming through this model will build technical proficiency, service excellence, and data literacy-skills employers in global hospitality now expect. With adaptive learning and real-time feedback loops, students progress faster and stay engaged longer.
For institutions, the benefit is clear: higher placement rates, stronger employer partnerships, and a repeatable framework you can scale across departments and campuses.
Looking Ahead
This partnership positions COTHM as a leader in AI-enabled vocational education in South Asia. As the rollout progresses, the model can inform broader adoption across the region's tourism and service education programs.
If you're planning similar initiatives, you can explore practical AI course paths by role and skill to upskill faculty quickly: AI course paths by job function.
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